One of the most talked about controversies with Facebook lately has been its continual decline of organic reach – as of March 2015, average organic post reach was at an all-time low of 2.4%.
Also Read: Minds Is A New Super Private Social Network
The decline of organic reach is partially attributed to the monetisation of Facebook post-IPO, but it’s also the result of algorithm changes and even worse, secret experimentation according to an infographic by open-source social network, Minds.
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In early 2012, Facebook manipulated over 689,000 user’s emotions by removing either all positive or negatives posts from their feeds, all in the name of science.
Growing Concerns About Privacy
Furthermore, privacy continues to be an issue among social networks. Many social networks can hand over your data to the government, decrypt and read your messages, and keep your data even after you “delete” your account.
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Take a look at the infographic below for more social network problems and statistics. Do these problems affect you? What can be done to further benefit social media users’ reach and privacy?
Of course that does not mean we should not continue to use and enjoy being on social media. It’s just means that we need to be wary of what we share.
[box]Zach Taiji is a digital publicist at PulpPR. He has over 5 years of experience in social media management, graphic design, photography and public relations for startups. You can follow him at @azntaiji[/box]