Facebook and Google are not known to be best buddies. But despite this, it looks like the two Internet leaders may have found a common ground – serving up ads on the Internet!
Yes, this Friday Google announced that its DoubleClick unit will soon allow its clients to purchase Facebook Ads! It is very likely that Facebook’s latest upgrade to Facebook Exchange (FBX), the social network’s retargeted ads platform, motivated this move from Google. So yes, in a few weeks or months, DoubleClick users will be able to buy Facebook ads via Google’s Bid Manager.
Also Read: The Benefits of FBX Retargeting in the News Feed
FBX’s retargeted ads take into account people’s browsing behavior outside Facebook, using information captured through cookies, with the aim of offering up messages about products they’ve already shown interest in.
Payam Shodjai, DoubleClick senior product manager, wrote in a blog post:
[quote]Partnership has been key to Google’s success as a rising tide lifts all boats. So we’re excited to announce a new way to help our clients succeed by working with Facebook to participate in FBX, their real-time bidding exchange…[/quote]
So what do we think? Well we think this great for online marketing, and we also think that internet users will not easily manage to surf the web without being noticed by the 2 internet giants anymore.
And now we can’t stop thinking of this magic moment when Zuckie shook hands with Eric….. back in France!
How do you feel about this?
Related Stories:
- The Benefits of FBX Retargeting in the News Feed [Infographic]
- Facebook Ads Increase Impressions by 200 Percent
- Facebook Introduces New Page Insights
You might also like
More from Experts Talk
The Reality of Careers in Social Media: Insights from Hootsuite’s Latest Report
What’s it really like to work in social media? Hootsuite’s CMO, Elina Vilk, delves deep into the current landscape of …
Do Google SEO Tactics Work on Social Media?
Do the SEO tactics we use on Google also work on social media? In this article, Hootsuite's Inbound Marketing Strategist, Liz …
Does Custom Alt Text Improve Reach On Instagram?
In this month's experiment, we set out to find out whether adding custom alt text on Instagram posts improves reach.
Does Cross-Posting YouTube Links On Other Platforms Result In Lower Reach?
In this month’s social media experiment, we set out to find out whether posting YouTube links on other platforms results …
Do LinkedIn Pods Work? Performance Insights And Key Learnings
In this month’s social media experiment, we set out to find out what LinkedIn pods are and whether they actually …
Instagram Reels: Do Longer Captions Lead To More Engagement?
Do longer Instagram Reels captions generate more engagement? Amanda Wood, Senior Social Marketing Manager at Hootsuite, and her team find …
Does Boosting Instagram Posts Increase Profile Reach And Engagement?
Does boosting your Instagram posts lead to increased profile reach and engagement? This month, Amanda Wood, Senior Social Marketing Manager …
TikTok’s 7-Second Challenge: Performance Insights And Key Learnings
Does TikTok’s 7-second challenge generate more engagement? Hootsuite's Senior Social Marketing Manager and her team seek the answer.
How Do Link Stickers In Instagram Stories Affect Engagement?
How Do Link Stickers In Instagram Stories Affect Engagement? Hootsuite's Senior Social Marketing Manager, Amanda Wood, and her team seek …
