96 percent of Americans have made online purchases at least once, and 51% consider online shopping superior to the offline alternative. For eCommerce merchants who look at getting their share of the continual rise of …
We all know that when people buy things, they tend to trust their friends' recommendations. Along the same lines, we are finding out more and more often, that User Generated Content (or UGC), and specifically …
Can #FoodPorn make your food tastier? That's a good question, and it looks like it's actually a possibility. A new study conducted at the University of San Diego and Saint Joseph’s University, reveals that Instagram can actually make …
Back in October, Instagram launched Spotlights for the first time. Spotlights are libraries of curated user-generated video that come to form one long piece of content. The first time they rolled out, it was for Halloween. Then came Christmas. …
How can we sell stuff to "young people"? That term is so broad it hurts my eyes... In marketing terms, "how can we market to Millennials", also referred to as "foodies" or the "Me" generation? …
It's no secret that consumers have a growing distrust towards branded content. Studies have shown that we trust our peers more, and it makes sense. We trust people we know more than strangers, so it's …
It seems that no trip or holiday is considered complete these days, if it is not fully documented and shared on social media. Sunsets, the view from the hammock, or what one ate for breakfast... …
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