Google Ads is making parallel tracking mandatory for Video campaigns. Parallel tracking is already mandatory for Search, Shopping, and Display campaigns.
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As part of its efforts to protect user privacy, Firefox has now turned on its Enhanced Tracking Protection feature for all users, by default.
Mozilla is rolling out Enhanced Tracking Protection to all Firefox users. All new users will get the feature turned on by default, while existing ones can simply turn it on.
Reddit is introducing App Install as a campaign objective and great improvements to its Conversion Pixel with expanded tracking and measurement capabilities.
All social media marketers know know that if there is no way to track conversions in campaigns, there is almost no great way to track ROI. Unless of course you use a complex combination of …
It is now clear that social media has its own very important role to play in any brand's marketing mix. But despite this, there is still a lot of chatter on how - and even …
As every social media platform that respects itself, Buffer announced the release of new, more powerful analytics, to match their Business suite. More particularly, the new analytics include: Also Read: Buffer Now Offers Two-Step Authentication After Massive …
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