Facebook has deployed a full on strategy to take down fake news at any cost. The social network is even willing to take a hit to its ad revenue to combat the threat.It was announced …
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As part of its efforts against fake news, Facebook wants people to trust in the sources of news articles that it surfaces for them in Trending and Search. So it's starting to show publisher logos …
After redesigning its Trending News section earlier this year, Facebook has now made the section available on mobile. In its fight to crush fake news, Facebook hasn't only carried out algorithm changes or fine-tuned its …
Twitter is "winding down" SnappyTV, and replacing it with features within Media Studio. SnappyTV, Twitter's linear and live video-editing tool allowed publishers - and especially TV networks - to to cut and edit videos to share …
Facebook is rolling out a tool for publishers to measure how their Instant Articles perform compared to their mobile web versions. Facebook launched its fast-loading Instant Articles format back in 2015, and since then, many publishers …
Facebook is looking for more ad revenue streams, and could start testing a paywall for subscription-only news stories. The news came directly from Campbell Brown, Facebook's head of new partnership business, during the Digital Publishing Innovation …
For the past few months, Facebook has been testing ad units in the recirculation section of Instant Articles. The test is now open to all publishers providing them with more opportunities to monetise their content on Instant Articles. Publishers …
Getting ahead of your competitors on Instagram can be a very daunting task. But what if you didn’t have to go through all that painful trial and error to get the lessons you need to succeed?There’s …
In its bid to extent the business value of Instant Articles, Facebook has been testing call-to-action units that will allow publishers to communicate better with readers and drive conversions.Facebook launched it's Journalism Project in January, and …
As part of its Journalism Project, and in response to ongoing conversations with publishers, Facebook has announced that it will be updating its Instant Articles feature in order to grant publishers more flexibility and monetisation control.Ever since …
In September, E! News premiered "The Rundown" on Snapchat Discover. After the show's viewership grew 82%, the company is announcing further plans to increase Snapchat-exclusive programming in 2017.The plans, detailed in a recent Digiday post from …
Facebook may have spent tens of millions of dollars on deals with publishers and celebs to create more live content, but this seems to be changing soon. In mid-2016, Facebook set up deals with various publishers, influencers, …
Video is Facebook's most valuable content format and it is about to be monetised. Word on the street is that Facebook will soon be testing mid-roll ads within uploaded videos.All those views on Facebook videos are actually very …
As if it wasn't enough for Facebook and Instagram to blatantly copy Snapchat with many of it's latest features, it's happening again. Facebook is allegedly working on a feature to showcase curated content from publishers on …
The way publishers and platforms collaborate is pretty straightforward: Publishers get ad space on the platform and then the platform splits revenues between the two.However, it looks like this is about to change for Snapchat, as …
In May, the launch of video monetisation through MoPub was announced. Now, Twitter has added rewarded video on its MoPub marketplace. Twitter says that the "rewarded video solution now includes over 70+ demand-side platforms (DSPs) from the …
Facebook is investing a lot in 360, constantly updating 360 videos and 360 photos. Now, a year after launching 360 video and a few months after launching 360 photos, Facebook is bringing both into Instant Articles.Facebook has …
Instant Articles have been around for over a year now, and Facebook is doing its best to make sure that publishers get the most benefits from them. So, following Facebook's Marketing API v2.8 update, the …