It was only a few weeks ago when Facebook started letting all publishers use Instant Articles; and they have already proven to be a massive success, as publishers, big or small, from all over the world are rushing to implement them as part of their content distribution strategy on Facebook.
Instant Articles are lighter but more interactive versions of articles that load almost instantly within the Facebook mobile app. And now rumours have it that LinkedIn could be looking into developing its own version of Instant Articles as well.
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There are some obvious reasons for LinkedIn to consider implementing this feature: for one, companies are not able to publish on the platform moment, and secondly, the use of LinkedIn on mobile could really do with a boost.
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The first reports of this new feature came from BuzzFeed News which explained that LinkedIn has already been discussing a feature similar to Facebook’s Instant Articles with selected publishers. A LinkedIn spokesperson has even confirmed that:
[quote]Publishers remain a very important part of our content ecosystem, and we are in regular conversations with them about new ways to work together. Our goal is to ensure that we get the right content in front of the right member at the right time to deliver the best member experience possible.[/quote]
I for one, am looking forward to such a feature being deployed on LinkedIn, as I currently struggle to see how the platform can be beneficial as part of our current content distribution strategy.
Only individuals are currently able to publish posts on the platform, not company pages. And this is something that LinkedIn must fix as soon as possible, if it hopes to keep on playing a part in content distribution for publishers.
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