Facebook is rolling out a tool for publishers to measure how their Instant Articles perform compared to their mobile web versions. Facebook launched its fast-loading Instant Articles format back in 2015, and since then, many publishers …
For the past few months, Facebook has been testing ad units in the recirculation section of Instant Articles. The test is now open to all publishers providing them with more opportunities to monetise their content on Instant Articles. Publishers …
As part of its Journalism Project, and in response to ongoing conversations with publishers, Facebook has announced that it will be updating its Instant Articles feature in order to grant publishers more flexibility and monetisation control. Ever since …
Facebook may have spent tens of millions of dollars on deals with publishers and celebs to create more live content, but this seems to be changing soon. In mid-2016, Facebook set up deals with various publishers, influencers, …
As if it wasn't enough for Facebook and Instagram to blatantly copy Snapchat with many of it's latest features, it's happening again. Facebook is allegedly working on a feature to showcase curated content from publishers on …
Instant Articles have been around for over a year now, and Facebook is doing its best to make sure that publishers get the most benefits from them. So, following Facebook's Marketing API v2.8 update, the …
Video content is used on Facebook to "engage, inform, and entertain", and it's become a huge success. To create engaging content, publishers need to know more about who watch their videos and how their interact …
Twitter is becoming more embed-friendly with a brand new, user-friendly way to embed timelines practically anywhere on the web. All you have to do is visit the new Publish platform, and perform your search. It looks pretty much like …
It was only a few weeks ago when Facebook started letting all publishers use Instant Articles; and they have already proven to be a massive success, as publishers, big or small, from all over the world are …
There are two sides that make up the success of any platform. One - its users. The other - the publishers that offer content to users and keep them engaged. Platforms, especially ones like Snapchat, …
Facebook understands how much it needs publishers - the content that they generate creates most of the organic reach on the platform and keeps it a more interesting place for its users. Facebook relies on …
Facebook introduced its Audience Network in 2014 and it has now become a billion-dollar industry on its own! Earlier in January, the company announced that it made $1 billion in Q4 2015, making it very lucrative. …
During 2015, social media grew at an extraordinary rate, and as a space that traditionally belonged to brands and marketers, social is now the place to be for any type of organisation and/or person trying …
I've said it before and I'll say it again - Instant Articles IS the future of publishing on Facebook. And in the last few months, Facebook has sought to reinforce this with a slow but …
More and more publishers are turning to Snapchat to gain a younger audience. Snapchat allows them to share their stories in a new and different manner with which users really like to engage. That's all good, …
Facebook's Instant Articles are a great way for users to explore content, and of course for publishers to get their content to the people it matters to most. Now, Facebook has made it possible for …
Like everyone else, you probably noticed that Facebook brand pages are suddenly getting a lot less traffic. And this is bad news. You are probably quite upset about it and if you are using Facebook …