There’s a growing tension as brands and consumers are at a crossroads between technology adoption and new usage, while traditional advertising techniques seem to be challenged by consumers. And word-of-mouth is driving most of what …
Marketers, rejoice: social media ads DO work! This is at least what Deloitte's latest Digital Democracy Survey found, with 50% of Millennials saying that ads on social media have a medium or high impact on their buying …
Marketing is changing. Social Media gave a voice to consumers, it helped them take control of the way brands communicate and promote their products to them. Nowadays, opinion leaders are called influencers and they, more …
1