Facebook is making a big update to its tracking Pixel later this month, offering advertisers an option to use first-party cookies.
Facebook Canvas is now 'Instant Experience', but it's not just a name change. The format now has more capabilities to help businesses with different objectives.
Your Facebook pixel will now be sending some more data in order to improve your ads delivery and reporting, If you visited a Facebook Ads account recently, you will have noticed an alert about your Facebook pixel, saying that …
Following updates made to metric names and definitions last November, and several tweaks to its ad reporting, Facebook is now updating its metric names again, to bring more clarity to the reporting process. Facebook got into some trouble …
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