Facebook is running a test for a new email marketing tool that allows businesses to send and track email campaigns from their Facebook Pages.
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In the very crowded and competitive marketing landscape, many marketers get worked up when they're tasked with reaching Millennials. While popular beliefs have it that social media is where they should concentrate their efforts, a new study brings …
Asking your customers what they want is not a wholesale great idea. Not the way you’re doing it, at least. And no, I’m not gonna hit you with the Steve Jobs quote that he stole from …
If all your friends jumped off a bridge, would you? Um, yeah. Probably. It certainly would not occur to me to do it if they weren’t!When did the age-old marketing helper that was testimonials and …
When it comes to social media, there is nothing more important than your email list. So if you’re not treating your email list like royalty - and your favorite social platform dies a terrible, unanticipated …
It's 2015 and you're no longer asking yourself if you should be using digital marketing for your brand. What you are still asking yourself though is what you should actually be doing when marketing your …
Wondering about marketers' priorities in 2015? Well, you're in luck, because Saleforce's State of Social Media Marketing Report was released a few days ago.Saleforce surveyed 5,000 marketers globally at the end of 2014 to discuss their …
Now that social media has found its place within businesses and their marketing communication, it seems that the industry will now focus on taking over the workplace. This week, we did not only witness the launch …
Email marketing is still considered the most profitable online channel for advertising and its value is measured by the list of customers who have subscribed to your lists and accepted to receive offers and special …
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