No, not some fashionable coffee blend. Instead, we're talking about Starbucks' latest market research ploy... dark social.
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What is it dark social? Why have brands been so slow to use it? And how can you tap into it? Let me shed some light on the 'dark side' of social.
Do you think that messaging services are not a field for marketers? Well, you should reconsider that. Not only do the stats show that messaging apps are a key player when it comes to user engagement, …
Sometimes you feel like your social media marketing results are not worth the time and efforts you are putting into it. And we usually blame it on the platforms, the algorithm or something else. But many …
The title might seem a little harsh but it is nonetheless a big truth that you will have to accept as a marketer. Most brands invest most of their digital marketing budget on the more …
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