Do you think that messaging services are not a field for marketers? Well, you should reconsider that. Not only do the stats show that messaging apps are a key player when it comes to user engagement, it’s also where users are most active.
Also Read: How Can Marketers Use Twitter’s Group Messages?
Clarks originals decided to dive into the work of dark social and use WhatsApp for their latest campaign by recounting the story of its famous desert boots series. The campaign, called “From Rats to Rudeboys”, will invite users to communicate directly with three personalities that are deeply associated with Clarks legendary shoes throughout the course of years.
If you like our stories, there is an easy way to stay updated:
The three personalities that take part in this initiative are Steve Barrow, Bruno Barbey and Stitch. Barrow is closely associated with the mod wave that emerged in England during the mid 60s. Barney, a prominent photographer, captured with his camera the uprising of May 1968 in Paris, France. Stitch, reggae icon and head of a group of rudeboys called the Spanglers who were at the heart of reggae’s birth in 70s Kingston.
All three of them, prominent members of the subcultures that brought Clark’s desert boots to spotlight, have their story to share, which is deeply knit with Clarks history and values. Users that will add them on their WhatsApp will get to see will see images, playlists, videos and messages.
Find out more in the following video.
You might also like
More from Creative Campaigns
This Brazilian Driving School Advertises Itself In Brillant GTA Style
This Brazilian driving school found fame with a fantastic GTA-inspired video produced and edited by Anderson Mascarenhas.The rules of marketing …
TikTok Now Lets You Reset Your ‘For You’ Page
Last week TikTok announced a new feature that lets users reset their 'For You' Feed and its content recommendations.
Unleashing the Purr-fect Art: Meet The AI Artist Who Transforms Famous Characters Into Adorable Cat Portraits
It's just purr-fect. AI Dreams has published a series of cat portraits representing famous pop-culture characters with the help of …
Instagram Is Testing A ‘Top 3’ Sticker To Boost Engagement
According to reports, Instagram is testing a new Top 3 sticker for Stories, allowing users to highlight favorite accounts, places, …
TikTok Keyword Insights: Find The Right Keywords For Your Ads
TikTok unveiled a new "Keyword Insights" tool to help marketers find the keywords and phrases that resonate with audiences in …
IKEA Creates Unlivable In-Store Room Sets To Raise Awareness About Homelessness
Forget the usual dream kitchens and living spaces, IKEA’s ‘Real Life Roomsets’ show off the reality of life in temporary …
I’m Obsessed With This New Donut-Shaped Lamp From IKEA
If you are looking for something new to change your interior, look no further than the VARMBLIXT, the new glass …
Twitter Blue Expands To 20+ European Countries
Twitter Blue is now expanding to more than 20 new countries in Europe, making the subscription service available in a …