Do you think that messaging services are not a field for marketers? Well, you should reconsider that. Not only do the stats show that messaging apps are a key player when it comes to user engagement, it’s also where users are most active.
Also Read: How Can Marketers Use Twitter’s Group Messages?
Clarks originals decided to dive into the work of dark social and use WhatsApp for their latest campaign by recounting the story of its famous desert boots series. The campaign, called “From Rats to Rudeboys”, will invite users to communicate directly with three personalities that are deeply associated with Clarks legendary shoes throughout the course of years.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
The three personalities that take part in this initiative are Steve Barrow, Bruno Barbey and Stitch. Barrow is closely associated with the mod wave that emerged in England during the mid 60s. Barney, a prominent photographer, captured with his camera the uprising of May 1968 in Paris, France. Stitch, reggae icon and head of a group of rudeboys called the Spanglers who were at the heart of reggae’s birth in 70s Kingston.
All three of them, prominent members of the subcultures that brought Clark’s desert boots to spotlight, have their story to share, which is deeply knit with Clarks history and values. Users that will add them on their WhatsApp will get to see will see images, playlists, videos and messages.
Find out more in the following video.
You might also like
More from Creative Campaigns
YouTube Is Testing AI-Generated Video Summaries
YouTube has recently started testing a new feature that automatically generates summaries of videos using AI.
TikTok To Discontinue TikTok Now, Its BeReal Clone
TIkTok is pulling the plug on TikTok Now, its BeReal clone, a little over nine month after it was first …
Miller Lite Created Beer Ice Cubes To Cool Your Beer
The Miller Lite Beer Cube Tray lets you freeze beer into small iced beer cans so you can keep your …
New Feature Helps Creators Choose The Best YouTube Thumbnail
YouTube is trialling a new "Test & Compare" feature that helps creators choose the best YouTube thumbnail for their videos. The …
YouTube Is Adding AI-Powered Dubbing
YouTube is integrating the team from Aloud to help you dub your videos in other languages with the help of …
New VEED AI Tool Helps You Fix Your Gaze In Videos
How many times have you struggled to keep eye contact with a camera when filming a video and reading off …
Bumble Tests New Separate BFF App For Finding Friends
Dating app Bumble said it is testing a separate app, Bumble for Friends (BFF) in select markets to help users …