Google announced a "new experience in Google Ads" that simplifies attribution reports, allowing users to get to important data fast.
Quora has announced two new features to help you measure and attribute your conversions: Advanced Match and Conversion Windows.
LinkedIn announced a new integration with Google Campaign Manager, now part of Google Marketing Platform, that allows marketers to get attribution across all impressions and interactions, cross-device and cross-platform.
What is it dark social? Why have brands been so slow to use it? And how can you tap into it? Let me shed some light on the 'dark side' of social.
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