Sony has taken over one of the most iconic London Underground stations to mark the launch of the PS5 in the UK.
The four main exits of Oxford Circus’ station bore the famous Playstation shapes for 48 hours.
Related | Lenovo Wants To Remind You Of How Fun Weekends Used To Be
Sony went big to launch the new Playstation 5 in the UK. For 48 hours, the brand took over the main four exits of the iconic Oxford Circus underground station, rebranding the traditional red and blue roundels with Playstation shapes, the ones you will find on the PS5 DualSense controller.
Sony took over the London Oxford Circus' main 4 underground exits for the launch of #PlayStation5 ❤️ 👀#marketing #advertising #London pic.twitter.com/Ht9tWjf6iz
— Gɘoff D. 🖤 (@Geoffdx) November 18, 2020
Fun details, each of these four entrances are only steps away from London’s Microsoft store.
The PR stunt will last 48 hours in Oxford Circus and also include rebranding throughout the underground station. The activation, however, extends further with the rebranding of fours stations across London: Mile End station is now called Miles End, in a nod to Marvel’s Spider-Man: Miles Morales. Lancaster Gate is now Ratchet and Clankaster Gate, Seven Sisters was renamed into Gran Turismo 7 Sisters, and West Ham into Horizon Forbidden West Ham. These four stations’ rebranding will continue all the way until December 16th.
It is not the first time that Transport for London (TfL) has collaborated with brands to rebrand Underground stations. Amazon briefly renamed Westminster to Webminster back in 2017 to mark the launch of its London data center. Canada Water tube station was also temporarily rebranded as Buxton Water for the London Marathon in 2015.
You might also like
More from Featured
Messi In MLS – Why Apple Is The Big Winner
The GOAT will play in Miami next season, but the big winner is undoubtedly Apple, which has MLS streaming rights …
Twitter Blue Subscribers Now Get Up To One Hour To Edit Their Tweets
Not only do Twitter Blue subscribers get to edit their tweets, but now they will have up to 60 minutes …
Leaked: Instagram Is Working On An AI Chatbot
Images leaked by app researcher Alessandra Paluzzi show that Instagram is working on an AI chatbot. According to the images shared …
ChatGPT Maker OpenAI Is Now The Fastest Growing Website
Traffic to the OpenAI website grew by 54.21% in March – the greatest leap among the world’s leading websites. OpenAI now …
This Digital Artist Takes Album Covers to the Next Level With Generative AI
Alexander Dobrokotov, a digital artist, used generative AI to envision a broader canvas around some of the most famous album …
Forget ‘Hey Siri’ – Apple Is Changing The Trigger To Just ‘Siri’ In iOS 17
Soon You Will Just Have To Say 'Siri' To Trigger Apple's Digital Assistant. The change is coming as part of …
Meta To Release Over 20 New Games For Quest Headsets
After introducing a $499 Quest 3 headset that will arrive this fall, Meta announced over 20 new games for Quest …
BeReal Launches RealChat, Its New Messaging Feature
RealChat, BeReal's new messaging feature is set to revolutionize how users interact on the app, allowing one-on-one messaging, private BeReals, …
Black Mirror Season 6: The Official Trailer
Netflix has released an official trailer for Black Mirror Season 6, and it might give you nightmares. Season 6 will be …
