Sony has taken over one of the most iconic London Underground stations to mark the launch of the PS5 in the UK.
The four main exits of Oxford Circus’ station bore the famous Playstation shapes for 48 hours.
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Sony went big to launch the new Playstation 5 in the UK. For 48 hours, the brand took over the main four exits of the iconic Oxford Circus underground station, rebranding the traditional red and blue roundels with Playstation shapes, the ones you will find on the PS5 DualSense controller.
Sony took over the London Oxford Circus' main 4 underground exits for the launch of #PlayStation5 ❤️ 👀#marketing #advertising #London pic.twitter.com/Ht9tWjf6iz
— Gɘoff D. 🖤 (@Geoffdx) November 18, 2020
Fun details, each of these four entrances are only steps away from London’s Microsoft store.
The PR stunt will last 48 hours in Oxford Circus and also include rebranding throughout the underground station. The activation, however, extends further with the rebranding of fours stations across London: Mile End station is now called Miles End, in a nod to Marvel’s Spider-Man: Miles Morales. Lancaster Gate is now Ratchet and Clankaster Gate, Seven Sisters was renamed into Gran Turismo 7 Sisters, and West Ham into Horizon Forbidden West Ham. These four stations’ rebranding will continue all the way until December 16th.
It is not the first time that Transport for London (TfL) has collaborated with brands to rebrand Underground stations. Amazon briefly renamed Westminster to Webminster back in 2017 to mark the launch of its London data center. Canada Water tube station was also temporarily rebranded as Buxton Water for the London Marathon in 2015.
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