Remember how fun weekends used to be? For All of Us Fridays add magic back to your weekend, thanks to Lenovo Yoga and Intel EVO.
In 2020, a lot has changed, including weekends. With most of us working from home, it has become harder to truly enjoy the weekends, and that Friday feeling.
Pre-COVID life was more structured. We used to make plans for the weekend, get dressed up, and, well, actually do stuff. All of that disappeared as most of us started working from home. And to be fair, our options also became very light, with most restaurants, bars, and venues being shut for weeks at a time.
Until now, because starting this Friday, Lenovo YOGA and Intel EVO are partnering together to bring the magic back to our Fridays, and turn them back into a day where something truly exciting happens.
“For All of Us Fridays” is an ambitious social activation, imagined and produced by creative agency SuperHeroes to create a series of online events that capture that Friday feeling, and connect fans with some of the hottest creators across the internet.
The 5-week program is kicking off on November 20th with an interactive live TikTok show featuring Grammy winner Jacob Collier:
@NathanDavisjrndj and I will be delivering the funk this Friday with a live #ForAllofUsFridays performance at 3PM EST / 8PM UK!
Anf the fun will continue every Friday for the next four weeks across TikTok, YouTube, and Instagram.
#ForAllOfUsFridays is part of Lenovo YOGA’s new campaign “For All Of Us” which celebrates all of humanity’s unique traits and flaws.
Want to make sure you don’t miss out on the phone? Lenovo worked with Twitter to unlock its “Brand Reminder” tool for this activation. Like the tweet below and you will get automated reminders every Friday to tune in to the day’s event.
Missing that Friday feeling? ❤ this tweet to bring fun back to your weekend!
— Lenovo (@Lenovo) November 13, 2020
You can also stay updated on events via the branded microsite forallofusfridays.com
About SuperHeroes AMS | NYC | SGP
SuperHeroes is the ‘“post-advertising agency”. The independent creative hot shop is on an ambitious mission: to save the world from “boring advertising”. Known for being a disruptive attention grabber, SuperHeroes works for a global roster of brands like MTV, Netflix, ASAHI, Zalando, The North Face, Coca-Cola, Vans, and Lenovo. LENOVO and YOGA are trademarks of Lenovo.
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