AR is one of this year’s buzzwords, and Snapchat is making sure that it’s riding the wave, trying to stay ahead of the curve, that is until Facebook decides to copy the features again.
Snapchat offers AR lenses that tap into the face-recognition capabilities of the platform, to enhance and alter one’s appearance. But now, Snapchat is launching its World Lenses feature – offering a filter that adapts to the surroundings in pictures or videos.
The new filters are basically 3D objects that move around with your footage, and resize, rotate, and turn, accordingly. To activate the new feature, simply tap the camera screen, to find new Lenses that can paint the world around you with new 3D experiences. In other words, you no longer have to rely on selfies to use the AR Lens.
Pretty impressive stuff! Let’s see how Facebook responds to this.
You might also like
More from Snapchat
Snapchat Introduces Shared Stories
Snapchat shared stories will let users who have been added to custom stories invite their own friends to contribute.Custom Stories …
Snapchat Partners With Ticketmaster To Launch New Events Map Layer
The new Ticketmaster Snap Mini will allow Snapchat users to find nearby events on the map, and tap on them …
Snapchat Introduces New Personal Safety ‘Live Location’ Feature
Snapchat is introducing a new way to keep track of where your friends are by seeing their real-time location on …
Snapchat Will Finally Let You Change Your Silly Old Username
Snapchat will now let you change your old username without compromising aspects of your account, like friends list, Snap codes, …
Snapchat Is Introducing Mid-Roll Ads In Snap Star Stories
Snapchat has announced the beta test of mid-roll ads in Snap Star Stories, a new monetization feature for creators.
Snapchat Unveils New AR Catalog-Powered Shopping Lenses
Snapchat has improved its AR shopping Lens offering by adding new Shopping Lenses that display details about products.
Snapchat Introduces New Emoji Polls, Bitmoji Reactions, And More
Snapchat is updating its app with new tweaks to personalize the in-app experience and make it more fun and engaging.
Snapchat Opens AR Christmas Market With Six Major Retailers
The holiday market will feature AR experiences from Coca-Cola, Hollister, Prime Video, Under Armour, Verizon, and Walmart.
Snapchat Launches New Multi-Format Ad Delivery Option
Snapchat's new "Multiple Formats" delivery option will allow advertisers to combine multiple video ad formats into a single ad set.
