AR is one of this year’s buzzwords, and Snapchat is making sure that it’s riding the wave, trying to stay ahead of the curve, that is until Facebook decides to copy the features again.
Snapchat offers AR lenses that tap into the face-recognition capabilities of the platform, to enhance and alter one’s appearance. But now, Snapchat is launching its World Lenses feature – offering a filter that adapts to the surroundings in pictures or videos.
The new filters are basically 3D objects that move around with your footage, and resize, rotate, and turn, accordingly. To activate the new feature, simply tap the camera screen, to find new Lenses that can paint the world around you with new 3D experiences. In other words, you no longer have to rely on selfies to use the AR Lens.
Pretty impressive stuff! Let’s see how Facebook responds to this.
You might also like
More from Snapchat
Snap Is Working On New AR-Enabled Spectacles And A Drone
According to reports, Snap Inc. is working on a new AR version of its Spectacles smart glasses and a drone.
Snapchat Spotlight Already Has 100 Million Monthly Users
Snapchat Spotlight, Snap's new TikTok competitor, has already gained over 100 million MAUs since its launch in December.
Snapchat Confirms It Is Testing Dark Mode
According to multiple reports, Snapchat is testing dark mode on iOS with a small percentage of users.
Snapchat Shuts Down Donald Trump’s Account Permanently
Snapchat has announced its decision to permanently ban President Trump's account.
Snapchat Powers Up Snap Maps With StreetCred
Snapchat is adding power behind its Snap Maps with the acquisition of NY-based location data startup StreetCred.
Don’t Miss Snapchat’s Lens Fest Virtual Event This Week
Snapchat's global virtual event exploring today's AR "lenscape" is open to the public, and taking place this week. Make sure …
Snapchat Announces Spotlight: An In-App Entertainment Platform For User Generated Content
Snapchat has announced a new curated entertainment platform that will surface the most entertaining Snaps all in one place.
Snapchat Introduces Snapchat Astrology For You And Your Friends
Snapchat is introducing new features to let you create an Astrological Profile and see shared Astrological Compatibility with your friends.