Snapchat rolled out its first Mini app this week. The Headspace Mini offers guided meditation sessions on the platform.
Earlier last month, Snap announced the launch of a series of small HTML-powered apps built by third-party developers – to run within Snapchat. The first one of these new simple apps was built by meditation app Headspace, part of an initiative “to help support the mental health and emotional wellbeing of Snapchatters.”
The Headspace Mini offers six 3-4 minute meditation sessions, with themes like “Just Breathe,” “Get Out of a Funk,” “Kick the Panic,” “Be Nice to You,” “Pressure to Succeed,” and “Me Time.”
Snapchat is basing the launch of the Headspace Mini on new research revealing users’ “experiences with mental health,” confirming “that friends are the first person they turn to when dealing with stress, anxiety, depression, and many other emotional challenges.”
In March, Snapchat rolled out Here For You, a feature surfaces expert resources when users search for topics related to mental health and wellbeing. The Headspace partnership – and resulting Mini app – is a step further.
The Headspace Mini is only one of the four Minis that are launching this week. Later in the week, Snapchat will also roll out Let’s Do It, an app that helps groups make decisions, Prediction Master from Mammoth Media, serving “timely questions on everything from the Stock Market to sneaker drops,” and Flashcards by Tembo, an app that lets you create study aids.
Users can access the Headspace Mini in Snapchat by tapping the rocket icon in Chat, starting a conversation with friends, and meditating together.
The Mini is also accessible through the Here for You vertical. Alternatively, users can simply type “Headspace” in the search bar to find it.
“By putting these useful resources front and center where friends already meet and share, we believe Snapchat can play a unique role in empowering friends to help each other through difficult times,” explained a Headspace spokesperson.
You might also like
More from Snapchat
The new Ticketmaster Snap Mini will allow Snapchat users to find nearby events on the map, and tap on them …
Snapchat is introducing a new way to keep track of where your friends are by seeing their real-time location on …
Snapchat will now let you change your old username without compromising aspects of your account, like friends list, Snap codes, …
Snapchat has announced the beta test of mid-roll ads in Snap Star Stories, a new monetization feature for creators.
Snapchat has improved its AR shopping Lens offering by adding new Shopping Lenses that display details about products.
Snapchat is updating its app with new tweaks to personalize the in-app experience and make it more fun and engaging.
The holiday market will feature AR experiences from Coca-Cola, Hollister, Prime Video, Under Armour, Verizon, and Walmart.
Snapchat's new "Multiple Formats" delivery option will allow advertisers to combine multiple video ad formats into a single ad set.