Snapchat has released new research about the impact of the Coronavirus pandemic on our society and what we all do on a daily basis.
The pandemic has clearly impacted the way we function as a society. Lockdowns, quarantine, and other self-isolation decisions have caused a deep change in our behavior. But what has truly changed?
Snapchat’s own research comes from s survey of users, aggregated and anonymized location data and the top trends from search, stickers, public and Our Story post captions.
The results clearly show a trend for social distancing. High schools (-86%) and Universities (-73%) are the most impacted but quickly followed by entertainment venues (-59%), movie theatres (-40%) and bars (-29%). Travel is also heavily impacted with airport traffic being down (-22%) and hotel visits (-22%.)
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Of course, and that will not come as a surprise, trips to the grocery store are on the up (+2%), a trend that was confirmed by Foursquare who saw grocery store visits increase by 19% nationally since February 23.
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