More and more publishers are turning to Snapchat to gain a younger audience. Snapchat allows them to share their stories in a new and different manner with which users really like to engage.
That’s all good, but there still is an issue: many users do not log in on Snapchat more than a few times a day. And when you’re talking about ephemeral content, like Snapchat stories, you can imagine how difficult it can be for publishers to get people on Snapchat at the right time.
Until now.
Also Read: Official Stories Are Here, Bringing Verified Accounts To Snapchat
Snapchat now allows publishers to share their Discover content directly on Facebook and Twitter. Vox media was among the first to do so today:
Check out our #WorldAIDSDay edition on @Snapchat and help end the stigma: https://t.co/LGA9hrvXTz pic.twitter.com/6q7ETMy3vB
— Vox (@voxdotcom) December 1, 2015
When you click on the link within Twitter, you will be redirected to a page with a SnapCode (Snapcodes are scannable codes that link directly to content on Snapchat.). Click on that Snapcode from the app, or scan it with your phone if you are using a desktop to access the content on Snapchat.
[quote]We are launching Snapcode deep-linking for Discover Channels, creating another way for partners to publicize their great content.[/quote]
The objective behind this move is obvious: Snapchat wants to help publishers spread their content, with the clear intention of bringing in more people on their platform. A month or so after rolling out the Breaking News filter, Snapchat is more than ever on the hunt for more.
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