A major contributor of Snapchat‘s appeal and meteoric rise among teens, was that their parents weren’t on it. Facebook was starting to look “old”. And guess what. The same is happening on Snapchat. Older audiences are flocking to the app.
Yup. Your parents are discovering Snapchat too.
A new report from ComScore shows that the number of over-35s on Snapchat are increasing. In fact, they have increased to 14% of U.S. smartphone users 35 and above – an increase of 12% in just over 3 years. The second strongest audience on the app – older millennials – currently the 25-34 age group have increased 5% in the same time. That’s 38% of U.S. smartphone users. 69% of 18-24-year-olds currently use Snapchat. That’s an increase of 24% in three years!
As ComScore explains in the report,
[quote]smartphone penetration nears 15-20 percent among the age-35-plus population, it appears that the social network is approaching the point at which critical mass is achieved within a particular audience segment that eventually propels it to much greater heights, [/quote]
This happened to Facebook before and it is likely to happen to every single social network in the future. Made cool by “the kids” and then invaded by “their parents”. Despite this, some of the most influential Snapchatters out there are actually over 35. Take DJ Khaled for example. He’s 40 years old. A recent addition – Michelle Obama – is 52. Gwen Stefani is 46!
If you like our stories, there is an easy way to stay updated:
Follow @wersm
Of course the increase in users is not a bad thing for Snapchat as it needs more users and especially ones with purchasing power. The company has made an effort to make its app more popular amongst older audiences by adding more features to appeal to them. “Stories” is just one of them.
You might also like
More from Snapchat
Snapchat For Web Is Now Available To Everyone
Snapchat for Web, previously only available to paid subscribers is now open to all users. Snapchat had announced the new web …
Snapchat Introduces Shared Stories
Snapchat shared stories will let users who have been added to custom stories invite their own friends to contribute. Custom Stories …
Snapchat Partners With Ticketmaster To Launch New Events Map Layer
The new Ticketmaster Snap Mini will allow Snapchat users to find nearby events on the map, and tap on them …
Snapchat Introduces New Personal Safety ‘Live Location’ Feature
Snapchat is introducing a new way to keep track of where your friends are by seeing their real-time location on …
Snapchat Will Finally Let You Change Your Silly Old Username
Snapchat will now let you change your old username without compromising aspects of your account, like friends list, Snap codes, …
Snapchat Is Introducing Mid-Roll Ads In Snap Star Stories
Snapchat has announced the beta test of mid-roll ads in Snap Star Stories, a new monetization feature for creators.
Snapchat Unveils New AR Catalog-Powered Shopping Lenses
Snapchat has improved its AR shopping Lens offering by adding new Shopping Lenses that display details about products.
Snapchat Introduces New Emoji Polls, Bitmoji Reactions, And More
Snapchat is updating its app with new tweaks to personalize the in-app experience and make it more fun and engaging.
Snapchat Opens AR Christmas Market With Six Major Retailers
The holiday market will feature AR experiences from Coca-Cola, Hollister, Prime Video, Under Armour, Verizon, and Walmart.
