Snap Map is launching My Places, a new way to find personalized recommendations from friends and the global Snapchat community.
With My Places, users of the platform can discover more than 30 million businesses, log their favorite local spots, and even find personalized recommendations informed by their friends as well as by the wider global Snapchat community.
The new feature includes three main tabs: visited (which lists the latest places the user has checked into), favorites (which saves your places of choice), and popular (which uses an algorithm to provide personalized recommendations on where to go based on the users’ actual location). The latter also combines with the user’s and their friends’ favorite saves, as well as the favorites that other Snapchatters have visited and saved.
This marks the difference between Snap Maps and all other more established online, interactive maps. Users on Google or Apple Maps, for example, are not offered the possibility to check out places visited and favorited by their friends, limiting them to just check out reviews from global users.
The introduction of the new feature takes the conversation among the over 250 million monthly active users on the platform to the next level – touching on IRL topics, such as suggesting friends which restaurants to go to (or not). A recent Snapchat survey points out that 44% of Snapchatters turn to the Snap Map to find places around them that they’re interested in.
Users can already check out My Places and see popular locations nearby by tapping the new Places button at the bottom of their Snap Map.
Earlier this year, Snapchat announced Layers, a new feature that allows partner companies to add data directly to their own maps. The feature offers users multiple ways to explore recommendations in maps.
Last week, Snap announced that during Q2 this year, it grew both revenue and daily active users at the highest rates in four years. Year over year, the app grew 23%.
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