Snapchat is adding power behind its Snap Maps with the acquisition of NY-based location data startup StreetCred.
Terms of the acquisition were not disclosed, but StreetCred will be shuttered.
Snap Maps are about to get a huge upgrade as Snapchat concludes the acquisition of StreetCred, one of the hottest location data startup. While there is no information yet on how the platform will be integrated, Snap Inc. communicated that the StreetCred platform will cease to exist and all four members of its team will join Snap, including co-founders Randy Meech and Diana Shkolnikov.
Meech and Shkolnikov founded StreetCred after having both worked at Mapzen, Samsung’s now-defunct open mapping subsidiary.
Snap Inc. confirmed the acquisition and explained that the tech behind StreetCred will help create new product areas around Snap Maps, the personalized location-based feature it introduced in June 2017 as a way to let Snapchatters see where their friends are on a map, along with publicly submitted Snaps from the map area and Places, added last June to highlight local businesses.
You might also like
More from Snapchat
Snapchat Spotlight, Snap's new TikTok competitor, has already gained over 100 million MAUs since its launch in December.
Snapchat's global virtual event exploring today's AR "lenscape" is open to the public, and taking place this week. Make sure …
Snapchat has announced a new curated entertainment platform that will surface the most entertaining Snaps all in one place.
Snapchat is introducing new features to let you create an Astrological Profile and see shared Astrological Compatibility with your friends.
Snapchat follower counts are now a reality as the platform turns on the feature for accounts with large followings.