Snapchat is adding power behind its Snap Maps with the acquisition of NY-based location data startup StreetCred.
Terms of the acquisition were not disclosed, but StreetCred will be shuttered.
Related | You Can Now Share Tweets Directly To Snapchat Stories On iOS
Snap Maps are about to get a huge upgrade as Snapchat concludes the acquisition of StreetCred, one of the hottest location data startup. While there is no information yet on how the platform will be integrated, Snap Inc. communicated that the StreetCred platform will cease to exist and all four members of its team will join Snap, including co-founders Randy Meech and Diana Shkolnikov.
Meech and Shkolnikov founded StreetCred after having both worked at Mapzen, Samsung’s now-defunct open mapping subsidiary.
Snap Inc. confirmed the acquisition and explained that the tech behind StreetCred will help create new product areas around Snap Maps, the personalized location-based feature it introduced in June 2017 as a way to let Snapchatters see where their friends are on a map, along with publicly submitted Snaps from the map area and Places, added last June to highlight local businesses.
You might also like
More from Snapchat
Snapchat Expands Its Sounds Library In New Deal With Sony Music
After a new deal with Sony Music, Snapchat is expanding its Sounds library and testing new audio formats and tools.
Snapchat Shows Off Its Latest Advances In AR During #ComplexCon
Snap keeps leading the race toward in-app shopping, further innovating its AR Try-on capabilities and tools.
Snapchat Announces ‘Spotlight Challenges’ With Cash Prizes
Snapchat is announcing Spotlight Challenges, a new way for creators to win cash prizes and grow their engagement.
Using Snapchat Audience Insights To Improve Your Campaign Results
Snapchat has issued a guide on how to best use its Audience Insights tool to tailor marketing to audiences and …
WPP And Snap Announce Augmented Reality Partnership
WPP and Snap have announced an AR collaboration to deliver state-of-the-art marketing and commerce solutions for brands.
Key Takeaways From The Snapchat 2021 Holiday Marketing Guide
With the holiday season less than three months away, Snapchat has released its 2021 holiday marketing guide.
Snap Introduces New ‘Snapchat Trends’ Tool
Snapchat has launched a new data tool to help creators identify popular Snaps and trending topics on its platform.
Snapchat Launches ‘Campaign Lab’ To Let Advertisers Run Campaign Experiments
Snapchat is introducing 'Campaign Lab' in its Ads Manager, to let advertisers run scientific experimentation on their campaigns.
Snapchat Is Growing Faster Than Ever
Forget what you thought about Snapchat, the app is growing faster than it has in years, now counting over 293 …
