Snap has always been good at doing what no one expected it to do. Moving away from “just” Snapbots, Snap is now selling Spectacles within world’s most famous department store: Harrods of London.
Snapbots are an impressive display of retail tech. And the marketing campaign that allowed Snap to launch Spectacles was also nothing short of impressive. But Snap knew it had to tech its retail approach one step further, especially if it is to launch more hardware over the coming months.
And what can say “we’re coming to brick and mortar retail” better than the most iconic of all stores? Since Saturday, July 22, Snap has opened a pop-up shop inside Harrods, in London. It might be anecdotic, but it really is not: this is the first time you get to buy Spectacles outside of a vending machine.
Snapchat @Spectacles kiosk inside @Harrods in London. pic.twitter.com/Ruo8oQhLaJ
— Blaire Bender (@blairebender) July 20, 2017
The kiosk itself is nothing very impressive. Except from a connected Android phone that seems to be showing a 360º view of what you can do with Spectacles, there is not much technology there. However, there is little doubt that this presence in one of London’s most frequented retail store will be a great test and learn experience for Snap.
Are you going to buy Spectacles from Harrods? Share the pic with us!
Featured image: TechCrunch
You might also like
More from Snapchat
Snapchat Powers Up Snap Maps With StreetCred
Snapchat is adding power behind its Snap Maps with the acquisition of NY-based location data startup StreetCred.
You Can Now Share Tweets Directly To Snapchat Stories On iOS
Twitter has announced a new feature that allows you to add Tweets directly to your Snapchat Stories on iOS.
Don’t Miss Snapchat’s Lens Fest Virtual Event This Week
Snapchat's global virtual event exploring today's AR "lenscape" is open to the public, and taking place this week. Make sure …
Snapchat Announces Spotlight: An In-App Entertainment Platform For User Generated Content
Snapchat has announced a new curated entertainment platform that will surface the most entertaining Snaps all in one place.
Snapchat Introduces Snapchat Astrology For You And Your Friends
Snapchat is introducing new features to let you create an Astrological Profile and see shared Astrological Compatibility with your friends.
Snapchat Creators Can Now Display Their Follower Counts
Snapchat follower counts are now a reality as the platform turns on the feature for accounts with large followings.
Snapchat Launches 3D Body Scan Lenses In Time For Halloween
Building on its full-body tracking technology, Snapchat has launched 10 new 3D body scan Lenses, that respond to your movements.
You Can Now Scan Food And Wine Labels On Snapchat
Snapchat is expanding its visual search features with the ability to scan food and wine labels and get information about …
Snapchat About To Launch First Original Series Shot On Spectacles
Snapchat is launching "First Person," the first Snap originals series shot on Snapchat Spectacles. Watch the trailer!
