Snap just acquired Ctrl Me Robotics, a drone company. And of course, that’s enough for the Internet to go crazy.
Just 2 months ago we were reporting that Snap was looking into building a drone. Well, this information now makes more sense than ever: Snap bought a drone maker company from L.A. and that will most certainly speeds up its push into (flying) hardware.
Ctrl Me Robotics is no stranger to Snap Inc. Both are based in Venice, California. But funny enough, Snap was not looking to acquire Ctrl Me, it’s the drone maker who approached Snap last year. Their business wasn’t going great and Ctrl Me was well aware of Snap’s interest for drones.
The deal came to light last week, with Simon Saito Nielsen, Ctrl Me founder and drone entrepreneur, joining Snap and selling his business for just under one million dollars (only.)
Snap declined to comment on the deal, but there is no doubt this acquisition will speed up its work on launching the first ever social media drone hardware.
You might also like
More from Snapchat
Snapchat Is Introducing Mid-Roll Ads In Snap Star Stories
Snapchat has announced the beta test of mid-roll ads in Snap Star Stories, a new monetization feature for creators.
Snapchat Unveils New AR Catalog-Powered Shopping Lenses
Snapchat has improved its AR shopping Lens offering by adding new Shopping Lenses that display details about products.
Snapchat Introduces New Emoji Polls, Bitmoji Reactions, And More
Snapchat is updating its app with new tweaks to personalize the in-app experience and make it more fun and engaging.
Snapchat Opens AR Christmas Market With Six Major Retailers
The holiday market will feature AR experiences from Coca-Cola, Hollister, Prime Video, Under Armour, Verizon, and Walmart.
Snapchat Launches New Multi-Format Ad Delivery Option
Snapchat's new "Multiple Formats" delivery option will allow advertisers to combine multiple video ad formats into a single ad set.
Snapchat Expands Its Sounds Library In New Deal With Sony Music
After a new deal with Sony Music, Snapchat is expanding its Sounds library and testing new audio formats and tools.
Snapchat Shows Off Its Latest Advances In AR During #ComplexCon
Snap keeps leading the race toward in-app shopping, further innovating its AR Try-on capabilities and tools.
Snapchat Announces ‘Spotlight Challenges’ With Cash Prizes
Snapchat is announcing Spotlight Challenges, a new way for creators to win cash prizes and grow their engagement.
Using Snapchat Audience Insights To Improve Your Campaign Results
Snapchat has issued a guide on how to best use its Audience Insights tool to tailor marketing to audiences and …
