Shopify Rolls Out Deeper Integration With Instagram

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Shopify is currently one of the biggest e-commerce platforms out there, trusted and used by millions small and big businesses.

Instagram is the biggest visual platform out there, which will soon hit 1 billion users. I think we can all see that this could be a match made in heaven. Apparently, Shopify and Instagram saw it too, and announced yesterday that the e-commerce platform will now provide further integration with the world’s leading visual social network – in order to facilitate even more sales for its members.

‘Shopping on Instagram’ comes just in time for the 2017 holiday season. Selected merchants will be able to tag their posts with the products they depict. This will be possible through the existing integration between Shopify and Facebook product catalogs. With the update, merchants will have the opportunity to connect this catalog on Instagram, without any extra effort.

Thanks to this connection, each time a new post is published on a merchant’s Instagram account, they will be able tag it, and link back to the product page on Shopify. Visitors can tap on the image, get more information about the product, and complete a purchase – without even leaving the app.

Zabrina Hossain, Product Manager at Shopify explains: “Shopify plans to expand this for broader access to merchants in the future, as further testing and development happens during this rollout.”