Exciting news for fashion and tech lovers. According to reports, retailer John Lewis will be soon launching a “Shazam for clothes” – a service that will be incorporated in its existing iPad app.
Also Read: New Periscope-Like App ZCast Makes Podcasting Interactive
The image recognition software to be debuted by John Lewis, called findSimilar, was developed at Imperial College in London by Dr Anil Bharath and Dr Jeffrey Ng at the Department of Bioengineering.
According to the same sources, this new technology allows customers to spot clothes they like and identify similar – or even the same – ones at the retailer’s stores. Much like the original Shazam app, findSimilar will show users the closest or exact match in terms of shape, colour and size.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
John Lewis is not the first retailer to take advantage of this ground-breaking technology. US department store Macy’s, Net-a-Porter and Zalando all have already adopted findSimilar, although to which level of extent, still remains unclear.
With users relying heavily on online search, to find, shop, and share their fashion musings, it is only a matter of time for retailers to align and delight their customers with technology updates.
It wouldn’t be unrealistic to say that we should expect retailers offering social media connectivity along with such tools. In fact, it would make perfect sense to be used by sites that drive e-commerce traffic – like Pinterest for example. In fact, Pinterest also recently debuted an enhanced search feature, which helps users find similar items when they search for pins.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
[wysija_form id=”5″]
More from Reviews
Helping The Homeless? This Startup Has An App For That
Samaritan wants to connect the homeless with the people who usually walk by them without stopping, offering a chance to …
Sixt Aims To Revolutionize Urban Mobility With Its New App
SIXT – the car rental company – has launched a new mobility app that lets you rent a car, hail …
This Social Experiment Charges You 1 Cent For Every Character You Type
What would happen if you had to pay for each character you wrote in an online chat? A social experiment …
