Pinterest is probably the best platform to discover new and interesting visual content, especially when it comes to fashion and/or home design. You can find thousands of amazing interior decoration ideas for example. However, it is usually difficult to find out more about each object (or piece of clothing) you see in a picture.
Until today that is. Because now, Pinterest is rolling out the upgraded version of its search tool that lets you click on objects within photos to discover similar objects pinned on the site.
Also Read: Dedicated Shopping Section Is Launched Inside Pinterest
This new visual search tool is no doubt a new attempt for Pinterest to appeal to advertisers looking to get more from the digital pin board. Pinterest has explained that it allows users to zoom in to any existing pin and then get results for visually similar pins.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
Kevin Jing, an engineering manager at Pinterest, explained this in a blog post:
[quote]Sometimes you spot something you really love on Pinterest, but you don’t know how to find it in real life, or what it’s even called. There’s that perfect lamp hiding in a Pin of someone’s living room, or maybe a random street style shot with the exact shoes you’re looking for.[/quote]
So now, when you spot something you like within a pinned image, tap on the search tool that will appear in the corner of the image. Then, all you have to do is select the part of the image you are interested in (it looks like a crop tool) and the visual search tool will bring up a bunch of visually similar pins that will help you find the specific object.
I truly believe this is a huge step forward for Pinterest. As a visual and online commerce-oriented platform, it is very important for Pinterest to help users find, identify, and purchase things directly from within the platform. And as such, Pinterest is the first platform to launch a proper visual search tool.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
The new visual search feature is available to the more than 100 million monthly active users across both mobile and desktop.
You might also like
More from Pinterest
Pinterest Is Getting An iOS 14 Widget
Happy Pinners can now set up a Pinterest iOS 14 widget on their iPhone home screens.
Pinterest Announces New Shopping And Ad Features In Time For The Holiday Season
Kicking off this year's Advertising Week, Pinterest is rolling out new shopping tools, among them, ads in visual search results and …
Pinterest Introduces Story Pins And Other New Features For Creators
Pinterest announced a few updates for creators, including Story Pins in beta, a new creator profile, updated analytics, and more.
Pinterest Launches Brand New Shop Collection Featuring Black-Owned Businesses
In celebration of National Black Business Month, Pinterest launched a new Pinterest Shop collection with Black-owned fashion and beauty businesses.
Pinterest Announces Updates To Its Inclusive Beauty Search Feature
Pinterest is updating skin tone ranges in its inclusive beauty results search feature, and opening its AR Try on feature …
Gen Z, Men, And Millennials Drive Pinterest Growth Past 400M MAUs
Pinterest last week announced it has reached its milestone of 400 million monthly active users with Gen Z, men, and …
Pinterest Launches ‘Chefs At Home’ Initiative
Pinterest is launching the Chefs at Home initiative and donating $300,000 in free advertising for the restaurant industry.
Searches For The Holiday Season Have Started Early On Pinterest
People are already planning for the Holiday season and Pinterest has launched a "holiday hub" to help marketers start to …
Pinterest Launches Shop Tab On Lens Results
Pinterest is adding a shop tab on visual search results, showing users a feed of shoppable Pins based on in-stock …
