Samsung’s latest commercial is an ode to every person’s dream and every parent’s aspiration: getting to the bottom of the laundry basket.
How do you promote a new washing machine? It’s not easy, it’s not sexy. Even is the said washing machine is the new Samsung ‘Add Wash’ washing machine.
You tell a story, one that anyone can relate to.
Meet the “Man Who Got to The Bottom of The Laundry Basket”. A national hero who, thanks to Samsung’s ‘Add Wash’ feature, which lets you add an item to the washing after turning it on, actually reached the bottom of his laundry basket. Or did he really?
Client: Samsung Israel
CEO: Adam Polachek
Chief Creative Officer: Ami Alush
Chief Account Officer: Idit Zukerman
Creative Director: Elad Gaizler
Strategic Planner: Liz Stull
Art Director: Meital Miller
Copywriter: Oren Ben Naim, Harel Livne
Agency Producer: Menny Zarhia
Account Supervisor: Sapir Aharoni
Account Executive: Asaf Fish
Social Account Manager: Ronny Dimnik
Marcom Director: Eva Hasson
Director: Tal Zagreba
Production: Roy Kaski
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