Samsung’s latest commercial is an ode to every person’s dream and every parent’s aspiration: getting to the bottom of the laundry basket.
How do you promote a new washing machine? It’s not easy, it’s not sexy. Even is the said washing machine is the new Samsung ‘Add Wash’ washing machine.
You tell a story, one that anyone can relate to.
Meet the “Man Who Got to The Bottom of The Laundry Basket”. A national hero who, thanks to Samsung’s ‘Add Wash’ feature, which lets you add an item to the washing after turning it on, actually reached the bottom of his laundry basket. Or did he really?
CREDITS:
Client: Samsung Israel
CEO: Adam Polachek
Chief Creative Officer: Ami Alush
Chief Account Officer: Idit Zukerman
Creative Director: Elad Gaizler
Strategic Planner: Liz Stull
Art Director: Meital Miller
Copywriter: Oren Ben Naim, Harel Livne
Agency Producer: Menny Zarhia
Account Supervisor: Sapir Aharoni
Account Executive: Asaf Fish
Social Account Manager: Ronny Dimnik
Marcom Director: Eva Hasson
Director: Tal Zagreba
Production: Roy Kaski
You might also like
More from Creative Campaigns
The Mess We Miss: Pepsi Dives Deep Into Pre-Pandemic Nostalgia
Pepsi debuts “The Mess We Miss,” a nostalgic film about all the beautiful, and messy, moments we all yearn to …
The Biden Administration Chooses McDonalds For Its Vaccine Awareness Campaign
The Biden administration has enlisted McDonald’s for its multimillion-dollar vaccine awareness campaign, “We Can Do This.”
TikTok Is Reportedly Testing A Recruitment Tool
TikTok is reportedly beta testing a new feature that will let employers targeting Gen-Zs, list jobs on its platform.
You Can Now Buy And Sell NFTs On eBay
After hinting at its interest in cryptocurrencies and NFTs recently, eBay has now announced that you can buy NFTs on …
YouTube Will Pay Creators $100 Million To Create Content For Shorts
YouTube is introducing the $100 million YouTube Shorts Fund to reward creators for their content on its short-form video feature, …
Instagram Will Let You Add Your Pronouns To Your Profile
Instagram is now letting users add up to four pronouns by which they wish to be known. These can be …
WhatsApp Will Not Delete Your Account If You Do Not Accept Its New Privacy Policy
WhatsApp won't delete accounts if users don't accept its new privacy policy. It will, instead, gradually limit the app's functionality.
YouTube Shorts Now Available To All Users In The US
YouTube's TikTok-like short video feature is now out of beta and is rolling out to all creators based in the …
The Best Times And Days To Post On Social Media In 2021
Sprout Social has conducted a comprehensive study on the best times and days to post on social platforms in 2021.
