Samsung’s latest commercial is an ode to every person’s dream and every parent’s aspiration: getting to the bottom of the laundry basket.
How do you promote a new washing machine? It’s not easy, it’s not sexy. Even is the said washing machine is the new Samsung ‘Add Wash’ washing machine.
You tell a story, one that anyone can relate to.
Meet the “Man Who Got to The Bottom of The Laundry Basket”. A national hero who, thanks to Samsung’s ‘Add Wash’ feature, which lets you add an item to the washing after turning it on, actually reached the bottom of his laundry basket. Or did he really?
Samsung – “The man who got to the bottom of the laundry basket”
“The man who got to the bottom of the laundry basket."Agency: Leo Burnet Israel (September 2019)#adoftheday
Posted by We are Social Media on Thursday, September 5, 2019
CREDITS:
Client: Samsung Israel
CEO: Adam Polachek
Chief Creative Officer: Ami Alush
Chief Account Officer: Idit Zukerman
Creative Director: Elad Gaizler
Strategic Planner: Liz Stull
Art Director: Meital Miller
Copywriter: Oren Ben Naim, Harel Livne
Agency Producer: Menny Zarhia
Account Supervisor: Sapir Aharoni
Account Executive: Asaf Fish
Social Account Manager: Ronny Dimnik
Marcom Director: Eva Hasson
Director: Tal Zagreba
Production: Roy Kaski
More from Creative Campaigns
Facebook Search Results Ads Are Now Open To All Advertisers
Facebook announced that ads in Search Results are now available to all advertisers; new campaigns using Automatic Placements will automatically include …
Snapchat Launches Dynamic Ads Based On Uploaded Product Catalogs
Snapchat is introducing a new Dynamic Ads option to help advertisers create mobile ads at scale, by syncing with an …
KFC Partnered With StubHub To Launch Its ‘Seasoned Tickets’
To celebrate the start of the NFL season KFC has launched 'Seasoned Tickets' its own weekly subscription that gets you …
