Adobe Premiere's 'Auto Reframe' Feature Optimizes Your Videos For Different Social Platforms

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With Adobe Premiere Pro’s new AI-powered Auto Reframe feature, you may never have to resize and crop a video, for use on various platforms, again.

As any good social media professional knows, manually editing and cropping videos to offer ideal viewing on different platforms can be a very time-consuming process. To make things easier, Adobe is now launching a new AI-powered feature called Auto Reframe that automatically edits videos for square (1:1), vertical (9:16), and widescreen (16:9) aspect ratios – perfect for all platforms.

Auto Reframe, which uses Adobe Sensei (Adobe’s artificial intelligence platform) can automatically identify the main action within a video, cropping and panning around the original footage, to fit within social media’s square, vertical, or widescreen ratios.

It’s designed to be applied to clips right on Premiere’s timeline after the user chooses between 3 motion presets: Slower, Default, or Faster Motion. Adobe’s algorithm can then determine the amount of movement to expect in the video. The result? Motion keyframes that track the action in your content.

Optimising your video content for social with @Adobe’s #PremierePro is about to get a whole lot easier.

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Also, as is customary with many Adobe features, users will be able to manually fine-tune the result – ultimately giving video editors back valuable time. The feature’s capabilities were shown off last week at the International Broadcasting Convention.

This isn’t Adobe’s first “socially-optimised” feature. ‘Social-first’ is a trend in recent updates and features – i.e. the launch of Premiere Rush CC, a free mobile app in the Fall of 2018. It was made specifically for YouTube creators and introduces exporting options that are optimized for various social platforms.

Auto Reframe will start rolling out to Premiere Pro later this year.