Reddit is celebrating one year in the UK by launching its first brand marketing campaign and announcing a new General Manager.
Since its 2020 UK launch, Reddit’s dedicated regional team has managed a solid local advertiser base. Its UK workforce, made up of Sales, Community, Product, Media Partnerships, Marketing, and Engineering teams, has increased by more than 6x since launch, expecting to increase by at least 50% before the end of next year.
Now, Reddit is celebrating its first year in the UK, announcing a new UK General Manager, and unveiling its first UK marketing campaign.
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Furthermore, Reddit has also announced the appointment of Laurelle Potter as its new UK General Manager, joining Reddit UK after directing the marketing departments at Tinder and Snap.
According to the announcement, Potter will prioritize continuing to build up Reddit’s local user base, strengthen marketing and partnership initiatives, and help scale Reddit’s Ads business.
The UK remains home to Reddit’s second-largest user base and is growing steadily at 48% year over year, with users in the UK spending an average of 31 minutes on the platform each day.
Gaming, life advice, entertainment, national news, gaming, travel, and dating, are some of the most popular topics among UK Reddit users, while cryptocurrency, personal finance, interiors and landscape, and beauty are also emerging as the fastest-growing communities for 2021.
As part of its one-year celebration, Reddit is also launching its first UK brand marketing campaign, “Maybe Together We’ll,” which is now live throughout London and will appear across high-profile out-of-home placements. These include Waterloo Station, Westfield London Shopping Centre, and 26 tube stations around central London.
The campaign has been designed in partnership with R/GA and showcases Reddit’s communities’ depth and breadth, including thriving communities in the UK.
“Maybe Together We’ll” is a celebration of Reddit’s passionate online communities and aims to serve as a reminder that anything can happen when people unite around things they care about. “We hope it will encourage more people in the UK to dive into our platform and find their community,” said Reddit Chief Marketing Officer Roxy Young.