The Reddit NBA partnership will see unique NBA content featured on Reddit, including a series of NBA AMAs sessions on the platform.
Sports partnerships are a growing trend for social media platforms. Just yesterday, Clubhouse announced its first program with the NFL, only a week after Sean Brown joined as head of sports partnerships.
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Reddit and the NBA are excited to announce their first content and ad sales partnership. The partnership will see unique NBA content featured on Reddit, including a series of NBA AMAs, Ask Me Anything (AMA®) sessions on the platform in partnership with the NBA and Reddit.
With more than 3.9 million members in r/NBA alone, this collaboration gives NBA fans on Reddit access to content and game highlights, presented by a roster of brands.
Tipping off the partnership was an NBA AMA® series presented by Ruffles, the Official Chip of the NBA. Up first is Ruffles endorser and NBA All-Star Jayson Tatum, who answered questions from fans on Reddit on Monday, April 26 in the r/NBA community. Ruffles endorser and NBA All-Star Anthony Davis will then host his own AMA® for community fans to look forward to later in the season.
As Reddit and the NBA announce an additional line-up of NBA stars for the AMA® series in the coming months, the partnership will also showcase custom game action highlights and NBA and WNBA content on Reddit for the first time.
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