Clubhouse announced that Sean Brown will join its team as its first Head of Sports Partnerships, the latest addition to its leadership team.
Sean Brown joins Clubhouse after working as a senior marketing director at Wasserman, a sports marketing agency.
“I’m grateful to create with such a dynamic global group,” Brown said in a LinkedIn post announcing the news. “Sports and the culture surrounding it [are] inspiring, competitive, empowering, fun and thought-provoking, which is everything Clubhouse represents.”
Brown discovered Clubhouse when he joined as a user last August. His invite had come from Fadia Kader, ex-head of Music Partnerships for Instagram, and now leading Media Partnerships at Clubhouse since March this year.
At the time, Clubhouse had also hired Maya Watson, a former Netflix executive, to lead its global marketing efforts.
Media and marketing both make a lot of sense for the fast-growing social audio app which recently hit the 10 million users milestone. But sports? That is something new. But that being said, sports marketing has grown substantially in the audio marketing industry.
Just recently, Spotify bought Locker Room, a sports-focused app in order to build out a social audio experience, and the company also owns Bill Simmons’ media brand The Ringer, which also focuses on sports.
In any case, Brown’s hiring shows a definite interest from Clubhouse. And the app could be a great match for fans across the world to join and discuss sporting events and results, especially as most sports arenas remain close to the public.
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