Twitter has announced that publishers will now be able to monetise their entire global audience through In-Stream video ads, instead of just visitors in their home country.
Twitter launched In-Stream Video ads to help publishers who want to monetise their videos on Twitter and help advertisers reach influential audiences. But up until now, publishers could only monetise audiences in their own country, and that has limited publishers’ ability to monetise – especially those with an international audience.
With its latest small but essential update, Twitter is unlocking the global revenue that publishers could be making through In-Stream Video Ads. In-Stream Video ads are currently available in nearly 20 global markets, including Australia, Brazil, and Spain.
Of course, Twitter wouldn’t be doing this if the model wasn’t working. In the announcement for the expansion, Mike Park, VP of Publisher Products at Twitter explained:
“We expect this opportunity can build on the momentum publishers across the world are seeing on Twitter: Over the first half of 2018, publisher earnings for this product have more than doubled relative to the same period in 2017.”
The feature is excellent as it will help increase both reach and revenue; both of which Twitter needs to stay competitive. In any case, publishers are responding to it with enthusiasm. To start monetising their global audience, publishers can reach out to their partner manager.
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