In a global test, Instagram is letting select users post their Stories directly to their WhatsApp account. A sign of further integration?
In case you’ve forgotten, WhatsApp is part of the Facebook empire, and so is Instagram. A few months after bridging the gap between Instagram Stories and Facebook’s equivalent, the company is now testing something similar between Instagram and WhatsApp.
TechCrunch reports that Facebook is currently running a test that allows select users to share their Instagram Stories directly on WhatsApp, as a WhatsApp Status (literally the “Stories” format of WhatsApp). The reason behind this move is simple: “make it easier to share any moment with the people who matter to you.” And of course, this is ok, as long as it stays within the Facebook ecosystem.
This new feature works using the public API that allows developers to integrate WhatsApp with third-party apps.
It is only available to select users across the world for the moment. As always, it will be rolled out to more users if the test is deemed successful. These people have a new option to “tap” on their Instagram Stories that allows to share it directly on WhatsApp. However, they still have to press “send” in WhatsApp to publish the story there.
At a time when too many users already post too much of the same content across platforms, I’m not sure I’m a great fan of this type of integration. Are you?
More from Instagram
Instagram Follower Counter Going Nuts? It’s Not You, It’s Them
Is your follower counter going nuts on Instagram? Lost hundreds of followers for no reason? Don't worry, it's a system …
Instagram Is Testing Direct Messages For The Web
A current internal test could be the premise for Instagram to launch Direct Messages for the web, ending years of …
Instagram Will Start Pushing IGTV Previews In Your Feed
IGTV one-minute previews will begin showing up in your main Instagram feed, as the platform’s latest push for its long-form …
