In a global test, Instagram is letting select users post their Stories directly to their WhatsApp account. A sign of further integration?
In case you’ve forgotten, WhatsApp is part of the Facebook empire, and so is Instagram. A few months after bridging the gap between Instagram Stories and Facebook’s equivalent, the company is now testing something similar between Instagram and WhatsApp.
TechCrunch reports that Facebook is currently running a test that allows select users to share their Instagram Stories directly on WhatsApp, as a WhatsApp Status (literally the “Stories” format of WhatsApp). The reason behind this move is simple: “make it easier to share any moment with the people who matter to you.” And of course, this is ok, as long as it stays within the Facebook ecosystem.
This new feature works using the public API that allows developers to integrate WhatsApp with third-party apps.
It is only available to select users across the world for the moment. As always, it will be rolled out to more users if the test is deemed successful. These people have a new option to “tap” on their Instagram Stories that allows to share it directly on WhatsApp. However, they still have to press “send” in WhatsApp to publish the story there.
At a time when too many users already post too much of the same content across platforms, I’m not sure I’m a great fan of this type of integration. Are you?
You might also like
More from Instagram
Instagram Expands IGTV Ads To Select Creators In The UK And Australia
After launching IGTV ads in the US last May, Instagram is now expanding the feature to select creators in the …
Instagram Will Soon Let You Save Your Stories As Drafts
Instagram has announced it's working on an option to save your Instagram Stories as drafts that you can post later.
Facebook Is Building An Instagram App For Kids Under 13
Facebook confirmed reports it is building an “Instagram for Kids” for users under the minimum age for its flagship app.
Instagram Limits Interactions Between Teens And Adults They Don’t Follow
Instagram is introducing new policies and features to limit interactions between teenagers on its platform and adults they don't follow.
Instagram Releases New Set Of Stickers Honoring Women In STEM On Pi Day
Just in time for Pi Day over the weekend, Instagram released a new set of women in STEM-themed stickers.
Facebook Tests Feature That Lets You Share Reels On Facebook
Facebook has confirmed the test of a feature that allows Instagram users to share reels on Facebook News Feed.
Instagram To Relaunch Its Lite App In 170 Countries With Support For Reels
Instagram Lite could make its big comeback with new features and slightly larger file size, and support for Reels.
N26 Highlights Banknote Gender Parity With New AR Effect
Mobile bank N26 has launched a new AR effect that highlights the low representation of women on banknotes.
An Instagram Bug Made Likes Disappear For Some Users
If you've suddenly seen Likes disappear from your posts on Instagram this week, you're not the only one.
