In a global test, Instagram is letting select users post their Stories directly to their WhatsApp account. A sign of further integration?
In case you’ve forgotten, WhatsApp is part of the Facebook empire, and so is Instagram. A few months after bridging the gap between Instagram Stories and Facebook’s equivalent, the company is now testing something similar between Instagram and WhatsApp.
TechCrunch reports that Facebook is currently running a test that allows select users to share their Instagram Stories directly on WhatsApp, as a WhatsApp Status (literally the “Stories” format of WhatsApp). The reason behind this move is simple: “make it easier to share any moment with the people who matter to you.” And of course, this is ok, as long as it stays within the Facebook ecosystem.
This new feature works using the public API that allows developers to integrate WhatsApp with third-party apps.
It is only available to select users across the world for the moment. As always, it will be rolled out to more users if the test is deemed successful. These people have a new option to “tap” on their Instagram Stories that allows to share it directly on WhatsApp. However, they still have to press “send” in WhatsApp to publish the story there.
At a time when too many users already post too much of the same content across platforms, I’m not sure I’m a great fan of this type of integration. Are you?
You might also like
More from Instagram
Leaked: Instagram Is Working On An AI Chatbot
Images leaked by app researcher Alessandra Paluzzi show that Instagram is working on an AI chatbot. According to the images shared …
Instagram Introduces Search Ads Via Its Marketing API
Instagram Search Ads are now available to all advertisers via the Instagram marketing API. Just two months after it began to …
Instagram’s New Twitter Competitor Revealed
Instagram's rumored text-based Twitter competitor still does not have a name, but now we know what it might look like. The …
Instagram Now Lets Everyone Use GIFs In Comments
Instagram is now letting every user comment on posts and Reels with GIFs. I think we can all agree that if …
You Can Now Add Songs To Your Instagram Photo Carousels
Instagram says it is testing a new feature that lets users add songs to the photo carousels they share on …
Instagram Now Lets You Add Up To 5 ‘Links In Bio’
Instagram is rolling out a new feature for adding up to 5 'links in bio' - a feature doomed to …
Instagram Collaborative Collections Are The New Way To Save And Share Content With Your Friends
Instagram is introducing a new 'Save posts with friends' that lets you create a collaborative collection for you and your …
Meta Verified Service Goes Live In The US
Want to get the coveted blue verification checkmark on Facebook and Instagram? If you're in the US, now you can. …
Instagram Is Testing A ‘Top 3’ Sticker To Boost Engagement
According to reports, Instagram is testing a new Top 3 sticker for Stories, allowing users to highlight favorite accounts, places, …
