With ScrubHub, PornHub is using all of its brand power to teach us how to wash our hands and fight the COVID-19 pandemic.
With lockdown active in over 180 countries, most people have been restrained from practicing their favorite activities. All but one, to be honest: Sex. If you’re lucky, you are quarantined with your partner.
If you’re not, you are probably one of the millions of people who are contributing to the rising success of one brand during this pandemic: PornHub. The site’s traffic is up by 24.4% since it started offering its Premium tier for free, around the world.
The leader in online adult entertainment is not known to stay quiet when it comes to helping communities. Ever the innovator, PornHub is now using all of its brand power to encourage all of us to wash our hands.
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ScrubHub is the new portal and campaign launched to teach people how to practice proper hygiene procedures and, therefore, limit the spread of the coronavirus. ScrubHub is a SFW (safe-for-work) parody that features hundreds of hand-washing videos by both PornHub models and everyday people. If you are up for it, you can even apply to be featured.
PornHub launched ScrubHub “to make people laugh in hopes of raising money for non-profit organizations that are helping people affected by COVID-19”. All money raised will go to US-based non-profit organization, Invisible Hands – which delivers groceries to those who are deemed high-risk – and Frontline Foods – which supports local restaurants by feeding workers on the frontlines of the crisis.
You can also donate by visiting this page.
PornHub’s Vice-President Corey Price explained in a press release: “We thought this presented a unique opportunity for Pornhub to bring some joy to something that has become so mundane and repetitive. Sometimes lighthearted content can be cathartic and help foster a sense of social cohesion. Let’s all come together and do our part to stay safe and ultimately defeat this virus.”
To launch ScrubHub, PornHub partnered with Scott Buscemi, as well as Ani Acopian and Suzy Shinn, creators of the perfectly dystopian (and, OFC, parody) Amazon Dating site.
According to the ScrubHub portal: “This website is absolutely the product of what happens when we have too much time on our hands while staying home.”