Pinterest has partnered with several brands to create special gift-finding tools to help shoppers with their holiday shopping.
Macy’s, Lowe’s, and Kohl’s have all launched new special gift-finding tools that will help them with their holiday strategies on Pinterest, while Etsy in partnership with Pinterest has developed “The Etsy Gift Guide.” The tools all help the brands with their holiday strategies and provide users with personalised shopping experiences.
The Gift Globes developed for Macy’s, Lowe’s and Kohl’s help users find gift ideas. Users simply enter information about what they are looking for and the tool will provide a personalised list of options based on what they searched for. Hint: I searched for “stockings.”
To get more gift ideas, users can then also shake their device (they will need to be on Pinterest’s mobile app obviously, and the tool gives them new gift options. They are also able to tap on the “Buy now” button under a product to launch page to purchase the product within Pinterest. To promote the gift globes, the brands used Pinterest’s new full-width Promoted Videos. They also used Promoted Pins to drive more users to the customised platform.
Pinterest’s partnership with Etsy produced an “Etsy Gift Finder” tool to help Pinterest users find gifts from Etsy’s marketplace. By completing a “virtual gift tag”, users can specify further the type of gift they’re looking for. They are then taken to an Etsy personalised product page where users can buy items directly through its own marketplace.
Similarly, Etsy is using the new maximum-width Promoted Videos and Promoted Pins to promote the gift-finder.
You might also like
More from Pinterest
Pinterest Announces New Shopping And Ad Features In Time For The Holiday Season
Kicking off this year's Advertising Week, Pinterest is rolling out new shopping tools, among them, ads in visual search results and …
Pinterest Introduces Story Pins And Other New Features For Creators
Pinterest announced a few updates for creators, including Story Pins in beta, a new creator profile, updated analytics, and more.
Pinterest Launches Brand New Shop Collection Featuring Black-Owned Businesses
In celebration of National Black Business Month, Pinterest launched a new Pinterest Shop collection with Black-owned fashion and beauty businesses.
Pinterest Announces Updates To Its Inclusive Beauty Search Feature
Pinterest is updating skin tone ranges in its inclusive beauty results search feature, and opening its AR Try on feature …
Gen Z, Men, And Millennials Drive Pinterest Growth Past 400M MAUs
Pinterest last week announced it has reached its milestone of 400 million monthly active users with Gen Z, men, and …
Pinterest Launches ‘Chefs At Home’ Initiative
Pinterest is launching the Chefs at Home initiative and donating $300,000 in free advertising for the restaurant industry.
Searches For The Holiday Season Have Started Early On Pinterest
People are already planning for the Holiday season and Pinterest has launched a "holiday hub" to help marketers start to …
Pinterest Launches Shop Tab On Lens Results
Pinterest is adding a shop tab on visual search results, showing users a feed of shoppable Pins based on in-stock …