Several big brands are currently testing out Pinterest’s new promoted video at max width. The feature brings wider videos to Pinterest’s feed and search on mobile.
Pinterest is working hard to push further into video, primarily as a way for advertisers to reach their audiences on the platform. Just under two years ago, the company launched promoted video on its platform, and in May last year started making promoted video autoplay. Now, it’s beginning to offer advertisers promoted video that takes up the full width of a screen.
Pinterest’s grid layout isn’t particularly conducive to showing off images or video. Video needs some more real estate to shine on mobile devices. So, Pinterest seems to be giving them that space, in the form of a new max. width video ad format. There are currently several brands that are testing the new feature: adidas, Kohl’s, American Express, Tropicana, Chevrolet, P&G, and Paramount Pictures.
In a blog post introducing the new option, Pinterest explained:
“With promoted video at max width, your video stands out to drive impact and brand awareness. The format is easy to spot. It spans wider than our standard format in feeds and in search on mobile, so people can sit back and watch your story.”
Max. width Promoted video at full width should be available to other brands in Pinterest’s Ads Manager later in the year, both in 16:9 and 1:1 aspect ratios. If you already have a Pinterest sales rep or are a Pinterest Marketing Partner, you can also speak to them about plans to use the feature.