After bringing reactions to group boards last month, Pinterest is now testing reactions on videos as well.
Facebook started rolling out its “Reactions” feature back in 2016, and their use on the platform (in place of the humble “Like”) has increased exponentially. So much so, that emoji reactions have now been rolled out by LinkedIn and tested by Twitter in DMs.
Pinterest also announced reactions as a part of its new tools for group boards in September, but now looks like it’s working on bringing the feature to videos as well.
The name of each Pinterest video reaction:
Good, Love, Thank, Wow, Haha
— Jane Manchun Wong (@wongmjane) October 17, 2019
According to Jane Manchun Wong, who spotted the test, the company is working on five “video reactions” – a lightbulb (good), a heart (love), a star (thank), a square (wow), and a big smiley (haha) Nothing negative like Facebook’s “sad” or “angry.”
That’s hardly surprising if you think of what a positive place Pinterest is.
In other news, Wong also recently spotted Twitter’s test of emoji reactions in direct messages.
Twitter is testing DM Reactions pic.twitter.com/Ihp7hsnaOH
— Jane Manchun Wong (@wongmjane) October 16, 2019
You might also like
More from Pinterest
Pinterest Introduces New AR Try On for Home Decor
Pinterest is releasing a new AR Lens that lets users see how furniture would look in their homes before buying …
Pinterest To Host Its Second ‘Pinterest Presents’ Marketers Summit
On March 10th, marketers and executives will gather to hear Pinterest's updates on its work across shopping, creators, trends, and …
Men On Pinterest Are Preparing To Spend More In 2022
Pinterest published new insights revealing that the male demographic is not only growing, but also willing to spend more for …
Pinterest Explains Why Gen Z Loves Trying New Products
Pinterest's latest research reveals interesting insights about Gen Z's attitudes towards trying new products.
Pinterest Looks To Expand Its Video Creation Tools With Vochi App Acquisition
Pinterest is looking to further expand its video tools with the acquisition of the video creation and editing app, Vochi.
Pinterest Reveals TwoTwenty, A New In-House Product Experiments Team
Pinterest has announced TwoTwenty, an experimental product team and in-house incubator responsible for ideas from anyone in the company.
Scotch Brand And Tastemade Partner With Pinterest On New Holiday Campaign
Scotch Brand and Tastemade have partnered with Pinterest to deliver content inspiring Pinners to get excited about wrapping their presents.
Pinterest Reveals Holiday Gift Trends And Insights Between Generations
Pinterest has published its Gift Guide, looking at products topping wishlists this holiday season by generation.
Pinterest Launches ‘Pinterest TV’ Featuring Live, Shoppable Content
Pinterest has introduced its new Pinterest TV product, featuring new fresh episode series from its top creators every weekday.
