After bringing reactions to group boards last month, Pinterest is now testing reactions on videos as well.
Facebook started rolling out its “Reactions” feature back in 2016, and their use on the platform (in place of the humble “Like”) has increased exponentially. So much so, that emoji reactions have now been rolled out by LinkedIn and tested by Twitter in DMs.
Pinterest also announced reactions as a part of its new tools for group boards in September, but now looks like it’s working on bringing the feature to videos as well.
The name of each Pinterest video reaction:
Good, Love, Thank, Wow, Haha
— Jane Manchun Wong (@wongmjane) October 17, 2019
According to Jane Manchun Wong, who spotted the test, the company is working on five “video reactions” – a lightbulb (good), a heart (love), a star (thank), a square (wow), and a big smiley (haha) Nothing negative like Facebook’s “sad” or “angry.”
That’s hardly surprising if you think of what a positive place Pinterest is.
In other news, Wong also recently spotted Twitter’s test of emoji reactions in direct messages.
Twitter is testing DM Reactions pic.twitter.com/Ihp7hsnaOH
— Jane Manchun Wong (@wongmjane) October 16, 2019
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