Recent Posts
- This Week: The 10 Most Talked About TV Ads On Social
October 13, 2019 - The Top 5 Social Media Stories Of This Week
October 12, 2019 - How To Use Instagram’s “On This Day” New Feature
October 10, 2019 - Stroller Brand Quinny Takes On The Runway At Milan...
October 10, 2019 - Instagram Is Working On Bringing Direct Messaging To Its Web App
October 10, 2019 - Google Lens Will Now Give You Style Ideas For Inspiration
October 10, 2019
In an effort to make public post comments more meaningful, Facebook is updating the factors that determine how comments are ranked on public posts.
In addition to ranking posts in News Feed, Facebook also ranks comments on posts to show people ones that are more relevant to them, in-turn promoting meaningful conversations on its platform. This week, Facebook is updating its comment ranking factors to further improve both the relevance and the quality of comments and conversations.
Facebook ranks comments on public posts from Pages and people who have many followers, as these posts tend to have many comments. It ranks these comments according to several considerations:
Integrity signals: Facebook wants people to see safe and authentic comments, so if a comment violates its Community Standards, it will be removed. However, it also takes into account signals like engagement-bait. This helps address the integrity of information and improve the quality of comments that people see.
What people tell Facebook what they want to see in comments: Facebook has recently been using more surveys to understand what types of comments people want to see. Those will be ranked higher.
Click To Tweet
How people interact with comments: Do people like, react to, or reply to a comment? Facebook will rank it depending on how people interact with it.
What the poster controls: People can moderate post comments by hiding, deleting, or engaging with them. They can also now decide to enable comment ranking in their settings. However, ranking is on by default for Pages and people with many followers. They can always choose to turn off comment ranking. People who don’t have as many followers will not have comment ranking turned on automatically since there are fewer comments overall.
Now, Facebook will start to show comments on public posts more prominently when the comments have interactions from the Page or person who originally posted, or the comments or reactions are from friends of the person who posted. It will also continue to take other signals into consideration, so low-quality comments are not shown prominently – even if they are from the person who made the original post, or their friends.
You might also like:
More from Facebook
Most Americans Don’t Know That Facebook Owns Instagram
Have you ever wondered why all these people who claim to quit Facebook remain so active on Instagram?
Facebook Improves Its ‘Keyword Alerts’ For Groups Feature
After testing keyword alerts in Groups last year, Facebook is bringing a few upgrades that will help admins better monitor …
New Stories Ads Invite Users To Start A Conversation
Facebook has introduced a new objective for Stories ads that incites users to start a conversation on Messenger.
Editor Picks
This Week: The 10 Most Talked About TV Ads On Social
Stroller Brand Quinny Takes On The Runway At Milan Fashion Week
adidas Created An Entire 8-Bit Game On Snapchat To Promote Its Latest Baseball Cleats
V2C Gin Creates Exclusive Bottle Openers From Drowned Bikes