Have you ever wondered what happens to out-of-home advertising during a city-wide lockdown?
New York is on pause. Since March 22, the entire state of New York is on pause. All non-essential businesses have remained shut down, people have stayed at home and the streets of New York City have been desperately empty. So much that for the first time, New Yorkers may be getting used to waking up to the sound of birds chirping.
Nature is thriving.
The COVID-19 pandemic has probably been the largest impact on the digitalization of our society. Digital TV, video games, connected video games, streaming and online businesses are at the forefront of our daily lives now.
That being said, have you ever wondered what happens to outdoor advertising when a city goes into lockdown? When they are no consumers to see the billboards? Or when there is no-one to install new posters and ads?
Related | COVID-19 And The Return To Real
Rogier Vijverberg, NY-based founder and Executive Creative Director of Amsterdam born creative agency SuperHeroes NY | AMS | SGP, presents “Paused Billboards” – a photography project showing the state of outdoor advertising during the pandemic.
You might also like
More from Creative Campaigns
TikTok has announced the formation of a European Safety Advisory Council to provide third-party advice on content moderation and enforcement.
Twitter is bringing its audio conversation feature Twitter Spaces to Android, while Clubhouse remains iOS only for the moment.
The IKEA disassembly guides are part of the company's pledge to lower its carbon footprint and champion sustainability.
For this new opus of the SKODA epic ads, the brand showcases a USP that is almost anecdotal: the door …
Following the rollout of Fleets in November, Twitter is now expanding functionality with stickers and Twemojis in Japan.
The City of Minneapolis will hire social media influencers to share information before, during, and after the trials of four …