Have you ever wondered what happens to out-of-home advertising during a city-wide lockdown?
New York is on pause. Since March 22, the entire state of New York is on pause. All non-essential businesses have remained shut down, people have stayed at home and the streets of New York City have been desperately empty. So much that for the first time, New Yorkers may be getting used to waking up to the sound of birds chirping.
Nature is thriving.
The COVID-19 pandemic has probably been the largest impact on the digitalization of our society. Digital TV, video games, connected video games, streaming and online businesses are at the forefront of our daily lives now.
That being said, have you ever wondered what happens to outdoor advertising when a city goes into lockdown? When they are no consumers to see the billboards? Or when there is no-one to install new posters and ads?
Related | COVID-19 And The Return To Real
Rogier Vijverberg, NY-based founder and Executive Creative Director of Amsterdam born creative agency SuperHeroes NY | AMS | SGP, presents “Paused Billboards” – a photography project showing the state of outdoor advertising during the pandemic.
You might also like
More from Creative Campaigns
Netflix Rolling Out ‘Fast Laughs’ Video Section
After testing the feature last year, Netflix is now rolling out its Fast Laughs feature on iOS.
TikTok Announces Formation Of A European Safety Advisory Council
TikTok has announced the formation of a European Safety Advisory Council to provide third-party advice on content moderation and enforcement.
Twitter Spaces Lands On Android, Beating Clubhouse
Twitter is bringing its audio conversation feature Twitter Spaces to Android, while Clubhouse remains iOS only for the moment.
IKEA Introduces Disassembly Guides To Help Your Furniture Live Longer
The IKEA disassembly guides are part of the company's pledge to lower its carbon footprint and champion sustainability.
Instagram Now Lets You Go Live With Up To 3 People
New Instagram Live Rooms let you go Live on the platform with up to three people at a time.
This Epic New Ad From Skoda Shows How The Little Things Can Save Your Life
For this new opus of the SKODA epic ads, the brand showcases a USP that is almost anecdotal: the door …
Twitter Adds Stickers And Twemojis To Fleets In Japan
Following the rollout of Fleets in November, Twitter is now expanding functionality with stickers and Twemojis in Japan.
Minneapolis To Enlist Influencers To Share ‘Approved Messages’ During George Floyd Trials
The City of Minneapolis will hire social media influencers to share information before, during, and after the trials of four …
How To Update Your Interests On Clubhouse
Did you know you could update your interests on Clubhouse to discover more meaningful conversations on the audio app?