Have you ever wondered what happens to out-of-home advertising during a city-wide lockdown?
New York is on pause. Since March 22, the entire state of New York is on pause. All non-essential businesses have remained shut down, people have stayed at home and the streets of New York City have been desperately empty. So much that for the first time, New Yorkers may be getting used to waking up to the sound of birds chirping.
Nature is thriving.
The COVID-19 pandemic has probably been the largest impact on the digitalization of our society. Digital TV, video games, connected video games, streaming and online businesses are at the forefront of our daily lives now.
That being said, have you ever wondered what happens to outdoor advertising when a city goes into lockdown? When they are no consumers to see the billboards? Or when there is no-one to install new posters and ads?
Related | COVID-19 And The Return To Real
Rogier Vijverberg, NY-based founder and Executive Creative Director of Amsterdam born creative agency SuperHeroes NY | AMS | SGP, presents “Paused Billboards” – a photography project showing the state of outdoor advertising during the pandemic.
You might also like
More from Creative Campaigns
TikTok Is Now Banned On All Devices Issued By The US House Of Representatives
The chief administrative office of the House issued a directive establishing TikTok, the popular social media app, as a security …
New Burger King STAYCOOLNYC Hoodie Keeps Your Whopper Warm
The limited edition Burger King STAYCOOLNYC hoodie with two built-in pockets with insulated warming technology.It might be getting cold outside …
How To Create Instagram Notes (And Delete Them!)
Instagram Notes are a new feature launched by Instagram that allows users to share posts containing only text and Emojis.Instagram …
Delta To Offer Free In-Flight WiFi
Delta Airlines is reportedly making every passenger’s dream come true: free in-flight WiFi starting early next year.The airline has reportedly …
This A.I. Artist Depicts Your Favorite Movie Characters Riding The Subway Home
This creative is using Midjourney to depict some of our favorite movie characters riding the subway home after a long …
TikTok Is Testing A Full-Screen Horizontal Mode
The new TikTok Full-screen horizontal mode means Creators could now create a single video that's optimized for both TikTok and …
Apple Could Soon Allow Third-Party App Stores On The iPhone
Upcoming EU rules could mean Apple will have to allow third-party app stores on the iPhone starting in 2024.The news …
Downy Releases Its Super Bowl Ad 2 Months Before The Game
Downy waited 11 years to return to the Super Bowl, and they are doing so by releasing their campaign two …
Apple Enhances Security with End-to-End Encryption for iCloud Backups
Apple is expanding its iCloud security features and introducing support for security keys for two-factor authentication.TL;DR; – Apple has announced …