Have you ever wondered what happens to out-of-home advertising during a city-wide lockdown?
New York is on pause. Since March 22, the entire state of New York is on pause. All non-essential businesses have remained shut down, people have stayed at home and the streets of New York City have been desperately empty. So much that for the first time, New Yorkers may be getting used to waking up to the sound of birds chirping.
Nature is thriving.
The COVID-19 pandemic has probably been the largest impact on the digitalization of our society. Digital TV, video games, connected video games, streaming and online businesses are at the forefront of our daily lives now.
That being said, have you ever wondered what happens to outdoor advertising when a city goes into lockdown? When they are no consumers to see the billboards? Or when there is no-one to install new posters and ads?
Related | COVID-19 And The Return To Real
Rogier Vijverberg, NY-based founder and Executive Creative Director of Amsterdam born creative agency SuperHeroes NY | AMS | SGP, presents “Paused Billboards” – a photography project showing the state of outdoor advertising during the pandemic.
You might also like
More from Creative Campaigns
Sony has confirmed the Playstation 5 release date: November 12, with preorders starting on September 17 at “select retailers.”
Facebook announced its updated Oculus Quest 2 VR headset, featuring a redesigned form factor, new Touch controllers, and a higher-resolution …
Facebook has announced Facebook Business Suite, a new interface to help businesses manage their Pages or profiles across its apps.
Fujifilm is making shooting analog instant-film easy and highly pleasurable with the new Instax Square SQ1.
Instead of victims, UNICEF has reimagined refugees as powerful video game characters and is asking for your help to unlock …
Facebook is in the early stages of testing a new Organic Video Testing option, in Creator Studio, that lets you …
IKEA has announced it's teaming up with ASUS Republic of Gamers (ROG) to develop a new range of affordable gaming …