Paused Billboards: What Happens To Advertising During Lockdown?

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Have you ever wondered what happens to out-of-home advertising during a city-wide lockdown?

New York is on pause. Since March 22, the entire state of New York is on pause. All non-essential businesses have remained shut down, people have stayed at home and the streets of New York City have been desperately empty. So much that for the first time, New Yorkers may be getting used to waking up to the sound of birds chirping.

Nature is thriving.

The COVID-19 pandemic has probably been the largest impact on the digitalization of our society. Digital TV, video games, connected video games, streaming and online businesses are at the forefront of our daily lives now.

That being said, have you ever wondered what happens to outdoor advertising when a city goes into lockdown? When they are no consumers to see the billboards? Or when there is no-one to install new posters and ads?

Rogier Vijverberg, NY-based founder and Executive Creative Director of Amsterdam born creative agency SuperHeroes NY | AMS | SGP, presents “Paused Billboards” – a photography project showing the state of outdoor advertising during the pandemic.