To promote the latest Air Max releases, Nike Japan has created an AR-powered coloring book for you to design your own sneakers.
How do you get Creators to promote your latest sneaker releases during a pandemic that causes everyone to be locked at home? Augmented Reality, of course.
Related | Customize These Nike Sneakers By Tearing Them Apart
Nike Japan has created a black-and-white coloring book that comes with an app that superimposes an AR model of the sneakers. As you color the shoe on paper, the changes are reflected on the 3D augmented reality in realtime!
Once done, every user can sign their creation and submit it for inclusion in Nike’s editorial output. You can also save and use your design into animated videos to promote on social media.
Tim McDonell, group creative director at AKQA, said the idea was born as a way to bring quarantined people together through a virtual collaboration.
“The best creativity is often born out of restriction,” McDonell said in an email. “Building a meaningful brand experience for a creative audience gave us the kindling to create something unprecedented. The combined skill sets of our Tokyo and Shanghai studios helped Nike to capture the essence of Air Max in a whole new way and turn this opportunity into reality.”
You might also like
More from Lifestyle
New Burger King STAYCOOLNYC Hoodie Keeps Your Whopper Warm
The limited edition Burger King STAYCOOLNYC hoodie with two built-in pockets with insulated warming technology.It might be getting cold outside …
Delta To Offer Free In-Flight WiFi
Delta Airlines is reportedly making every passenger’s dream come true: free in-flight WiFi starting early next year.The airline has reportedly …
Instacart Adds Same-Day holiday Tree Delivery
Instacart is adding the ability for customers on its app to buy holiday trees for same-day delivery from grocers and …
Our 2022 Holiday Travel Style Guide For Digital Nomads
We are gearing up for the Holidays with our 2022 Holiday travel style guide for Digital Nomads.As a digital nomad, …
Banksy Reveals 7 New Murals Across War-Torn Ukraine
The anonymous British street artist Banksy has confirmed that he is the creator of seven new murals in Ukraine.The murals …
Apple Shares Details On The New MLS Season Pass
Apple has unveiled pricing and a launch date for MLS Season Pass, offering every league match with no blackout restrictions.The new …
Homer Simpson’s Most Memorable GIF is Now an Adidas Sneaker
Who would have thought that one of the most memorable Homer Simpson GIF would make its way onto the latest …
Netflix Will Launch Its New Ad Tier on November 3
Netflix will be launching its new Ad Tier on November 1, with 'hundreds' of brands already on Board.The ad-supported new …
Dune: Part Two Is Scheduled For An Earlier Release
Warner Bros.’ second Dune film from director Denis Villeneuve is getting an earlier release date: November 3rd.The movie, directed by …