Snapchat is rolling out a series of new filters that can recognize objects inside your photo and suggest graphic elements to accompany your posts.
Snapchat is making an interesting move, adding object recognition to its latest batch of new filters. Smart filters are capable of recognising different “objects” like pets, sports, and food, as well as specific locations and landscapes – like beaches or concerts.
The update did not get an announcement by Snapchat itself, but the quiet release was spotted by Mashable, and later confirmed with a Snap spokesperson.
While object recognition is not a revolutionary concept, Snapchat is the first social platform to really launch the feature as part of its app. The new smart filters will appear within the existing carousel of filters. However they should only become available when you take a picture of one of the above listed objects. Smart filters come as a nice addition to the already existing Geofilters.
Most importantly though, being able to understand what is in an image could be the next big thing for Snapchat advertising. If Snapchat knows what is in your images, it will also know what to advertise to you. The most straightforward example would be pets: snap your cat every day and you will very likely end up with sponsored content about cat food.
The question is now how smart Snap’s object recognition software really is. Like, is this a Panda, or a puppy wearing a panda costume – who knows?
You might also like
More from Snapchat
Snapchat Introduces Snapchat Astrology For You And Your Friends
Snapchat is introducing new features to let you create an Astrological Profile and see shared Astrological Compatibility with your friends.
Snapchat Creators Can Now Display Their Follower Counts
Snapchat follower counts are now a reality as the platform turns on the feature for accounts with large followings.
Snapchat Launches 3D Body Scan Lenses In Time For Halloween
Building on its full-body tracking technology, Snapchat has launched 10 new 3D body scan Lenses, that respond to your movements.
You Can Now Scan Food And Wine Labels On Snapchat
Snapchat is expanding its visual search features with the ability to scan food and wine labels and get information about …
Snapchat About To Launch First Original Series Shot On Spectacles
Snapchat is launching "First Person," the first Snap originals series shot on Snapchat Spectacles. Watch the trailer!
Snapchat Users On iOS Can Now Add Song Clips To Their Content
After testing for the last few months, Snapchat is rolling out its 'Sounds' feature to all users on iOS devices, …
Snapchat Launches Its First Local Lens On Carnaby Street
After announcing Local Lenses at its Partner Summit in June, Snap unveiled the first persistent, collaborative, and shared AR experience …
Snapchat Wants To Let Users Share More Content Off-Platform
In a bid to boost audience reach, Snapchat is testing a feature that lets users easily share more types of …
Snapchat Is Working On A New Music Feature
Snapchat Music could be launching soon, just as Facebook starts its official music video feature in the US.
