Snapchat is rolling out a series of new filters that can recognize objects inside your photo and suggest graphic elements to accompany your posts.
Snapchat is making an interesting move, adding object recognition to its latest batch of new filters. Smart filters are capable of recognising different “objects” like pets, sports, and food, as well as specific locations and landscapes – like beaches or concerts.
The update did not get an announcement by Snapchat itself, but the quiet release was spotted by Mashable, and later confirmed with a Snap spokesperson.
While object recognition is not a revolutionary concept, Snapchat is the first social platform to really launch the feature as part of its app. The new smart filters will appear within the existing carousel of filters. However they should only become available when you take a picture of one of the above listed objects. Smart filters come as a nice addition to the already existing Geofilters.
Most importantly though, being able to understand what is in an image could be the next big thing for Snapchat advertising. If Snapchat knows what is in your images, it will also know what to advertise to you. The most straightforward example would be pets: snap your cat every day and you will very likely end up with sponsored content about cat food.
The question is now how smart Snap’s object recognition software really is. Like, is this a Panda, or a puppy wearing a panda costume – who knows?
You might also like
More from Snapchat
The new Ticketmaster Snap Mini will allow Snapchat users to find nearby events on the map, and tap on them …
Snapchat is introducing a new way to keep track of where your friends are by seeing their real-time location on …
Snapchat will now let you change your old username without compromising aspects of your account, like friends list, Snap codes, …
Snapchat has announced the beta test of mid-roll ads in Snap Star Stories, a new monetization feature for creators.
Snapchat has improved its AR shopping Lens offering by adding new Shopping Lenses that display details about products.
Snapchat is updating its app with new tweaks to personalize the in-app experience and make it more fun and engaging.