Instagram is introducing new stickers to help restaurants, and small businesses continue serving customers during the COVID-19 pandemic.
In the era of social distancing, restaurants and other small businesses rely a great deal on online orders, take-out, and delivery to continue serving their customers.
Instagram is introducing new stickers that enable users on the platform to purchase gift cards, order food, or donate to fundraisers.
The new Instagram stickers for gift cards (and profile button) and food orders are available in Canada and the US starting today – and will roll out globally in the coming weeks.
The fundraiser sticker, which links to personal fundraisers started by owners or supporters of small businesses, will follow soon.
People can also re-share all of the stickers in their personal Stories to raise awareness further and support their local restaurants and small businesses.
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Instagram‘s Chief Operating Officer, Justin Osofsky, explained:
“Small businesses are the backbone of local communities and restaurants are the soul of neighborhoods: They bring people together and build community. We want to do our part in helping them stay open, keep in touch with customers, and be informed on how to navigate this crisis.”