Good news data lovers. Facebook has indexed over 2 trillion posts for “your eyes only”, making them fully searchable. So is Facebook planning to be the next Google? Sort, of but not exactly.
Also Read: Twitter Is Now Fully Integrated Into Google Search Results
It looks like Facebook’s main focus at this stage, is to show structured search results when people search around certain topics. Whether it’s the latest movie, or a celebrity, Facebook will now show users top posts and most popular links that people are sharing on a specific topic.
This hierarchical display of results aims at luring people back into Facebook when it comes to big or breaking events. In the past, the Facebook developed its trends section which shows which topics that are being discussed on the platform. However, Twitter (and lately Snapchat) have become masters of bringing breaking news to users.
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By making all public posts searchable, Facebook is clearly leaning towards generating conversations among the members of its platform. By following and seeing all public posts related to specific news or topics, from every user, Facebook aspires to bring together otherwise unrelated people, and boost content by fostering conversations and reactions – let’s not forget that it rolled out Reactions just a few weeks ago.
Also, with Facebook’s adaptive News Feed algorithm, we are sure that the social network has the means – and the data – to provide tailored results for each of its user’s needs. It’s only logical to think that Facebook will surface your connections’ reactions, and posts, on specific topics first – or at a higher rank than the rest of the results.
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