After announcing its Digital Marketing Center back in October, Microsoft is now opening the platform to more SMBs, to help them manage their campaigns.
Microsoft’s Digital Marketing Center is moving into a beta phase and is now accepting applications for more SMBs to take part in the experiment. Originally announced last fall, Digital Marketing Center is a platform designed to help small and medium-sized businesses manage organic social media and paid search and social campaigns across Microsoft, Google, Facebook and Instagram, and Twitter.
The platform comes from Microsoft’s experimental project lab, Microsoft Garage, and simplifies campaign setup and management by using AI. All advertisers have to do is set their goals, location targeting, and budgets, and run their campaigns. They can also choose to build their own ads, use automated ad copy, or edit automatically-generated suggestions.
Furthermore, budgets are automatically optimized across all channels and platforms that are used in a campaign.
But that’s not all. Digital Marketing Center can also be used for organic social management, where users can create, schedule, and publish posts on platforms like Facebook, Instagram, and Twitter. From within the Social dashboard, users are able to enter up to 10 profiles to use, and from the Social “Inbox” they can reply, like posts, and direct message people on Facebook, Instagram, and Twitter.
SMBs can also get data from the Reports section including impressions, engagements, and audience growth across all channels.
Microsoft’s Digital Marketing Center is free to use (currently) and you will need to fill in this form to show your interest in the beta that is currently open to U.S. businesses right now.
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