McDonald's Turns Food Pics Into A Comic Book On Instagram

Instagram is definitely the platform to be on when you have the ability to share beautiful pictures of your products. But here is the thing: many brands are already on Instagram, spending a sizeable chunk of their marketing budget to produce high quality visuals and sharing/promoting them on the platform.

So what can we do? Well, for starters, you can do it like McDonald’s Singapore, and “break” the Instagram feed with something original. McDonald’s transformed their usual simple food pics into a real Instagram comic book.

Also Read: This Burger Is So Long It Won’t Fit On One Social Platform

It is a very simple, yet original, creative idea that has allowed McDonald’s to gain huge awareness among Instagram users in Singapore.

Each product image is altered by an illustrator by hand, before being uploaded to the brand’s Instagram account. The illustrations make full use of the original photo, and bring it to life, much like you would expect from a real comic book.

In McDonald’s Singapore’s recent Instagram campaign images are edited to tell a story!

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Check out some examples we selected from the McDonald’s Singapore Instagram profile:

View this post on Instagram
Add something special to your fries this season! #shakerfries #truffle #shakeshake #mcdsg
A post shared by McDonald's Singapore (@mcdsg) on Dec 2, 2015 at 7:05pm PST

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Claim your right to the delicious Beef/Chicken Samurai Burger. #SamuraiBurger #mcdsg #igsg
A post shared by McDonald's Singapore (@mcdsg) on Oct 14, 2015 at 9:22pm PDT

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Combine Chicken McNuggets® with the Garden Side Salad for a great DIY meal option. #mcdsg #igsg #DIY #nomnomnom
A post shared by McDonald's Singapore (@mcdsg) on Oct 21, 2015 at 8:34pm PDT

Head out to McDonald’s Singapore on Instagram, to see all the other pictures.

Each product pic is altered by an illustrator before being uploaded to the brand’s Instagram account

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Note, that this is not the first time a brand turns to an illustrator to work on social images. Last year, UK Brand, PopChips, had called upon a London-based illustrator to “pop lunches”. You check out the activation here.