On December 10th 2015, Burger King France revealed its new limited edition burgers: The Xtra Long Chili Cheese and the Long Chicken Bacon & Cheese.
As you can guess, these burgers are special because they are so…. long. So Burger King asked their agency, Buzzman, to come up with a special idea to promote them on social media.
Also Read: Burger King Makes You Cheat On The Whopper
It wasn’t the first time Buzzman had worked with Burger King France. They had already created the tallest ever burger on Instagram to celebrate the return of the iconic brand in France, back in July 2014.
This time however, to promote the new “long” burgers, Buzzman decided that they were so long, they could not possibly fit on one social media platform.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
So, the new burgers have been introduced to the world, using every single platform where Burger King France is active: From Facebook to Twitter, From Instagram to Vine and YouTube before coming back to Facebook. It’s an amazing idea that will take you on a trip through the brand’s social presence, making sure it gets the publicity the new burgers deserve, and earn a few new followers across platforms.
It all starts on Facebook:
Now you can click or copy the links you will find in the post, or follow the journey by scrolling down.
Going to Twitter:
… toujours pas assez de place… Et 140 caractères ne suffiront pas.
On continue : https://t.co/c86yLhua7z pic.twitter.com/vTTKuP0XAi
— Burger King France (@BurgerKingFR) December 11, 2015
Then Instagram:
Vine…
https://vine.co/v/iZ1TvIrn0mQ
On to YouTube:
And ending with a long Facebook Carousel:
What do you want now? A burger, right?
You might also like
More from Creative Campaigns
TikTok Now Lets You Reset Your ‘For You’ Page
Last week TikTok announced a new feature that lets users reset their 'For You' Feed and its content recommendations.
Unleashing the Purr-fect Art: Meet The AI Artist Who Transforms Famous Characters Into Adorable Cat Portraits
It's just purr-fect. AI Dreams has published a series of cat portraits representing famous pop-culture characters with the help of …
Instagram Is Testing A ‘Top 3’ Sticker To Boost Engagement
According to reports, Instagram is testing a new Top 3 sticker for Stories, allowing users to highlight favorite accounts, places, …
TikTok Keyword Insights: Find The Right Keywords For Your Ads
TikTok unveiled a new "Keyword Insights" tool to help marketers find the keywords and phrases that resonate with audiences in …
IKEA Creates Unlivable In-Store Room Sets To Raise Awareness About Homelessness
Forget the usual dream kitchens and living spaces, IKEA’s ‘Real Life Roomsets’ show off the reality of life in temporary …
I’m Obsessed With This New Donut-Shaped Lamp From IKEA
If you are looking for something new to change your interior, look no further than the VARMBLIXT, the new glass …
Twitter Blue Expands To 20+ European Countries
Twitter Blue is now expanding to more than 20 new countries in Europe, making the subscription service available in a …
Do LinkedIn Pods Work? Performance Insights And Key Learnings
In this month’s social media experiment, we set out to find out what LinkedIn pods are and whether they actually …