On December 10th 2015, Burger King France revealed its new limited edition burgers: The Xtra Long Chili Cheese and the Long Chicken Bacon & Cheese.
As you can guess, these burgers are special because they are so…. long. So Burger King asked their agency, Buzzman, to come up with a special idea to promote them on social media.
Also Read: Burger King Makes You Cheat On The Whopper
It wasn’t the first time Buzzman had worked with Burger King France. They had already created the tallest ever burger on Instagram to celebrate the return of the iconic brand in France, back in July 2014.
This time however, to promote the new “long” burgers, Buzzman decided that they were so long, they could not possibly fit on one social media platform.
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So, the new burgers have been introduced to the world, using every single platform where Burger King France is active: From Facebook to Twitter, From Instagram to Vine and YouTube before coming back to Facebook. It’s an amazing idea that will take you on a trip through the brand’s social presence, making sure it gets the publicity the new burgers deserve, and earn a few new followers across platforms.
It all starts on Facebook:
On n’avait pas assez de place pour vous présenter notre nouveau burger. L’autre bout est ici : http://bit.ly/bkbout02
Now you can click or copy the links you will find in the post, or follow the journey by scrolling down.
Going to Twitter:
… toujours pas assez de place… Et 140 caractères ne suffiront pas.
— Burger King France (@BurgerKingFR) December 11, 2015
On to YouTube:
And ending with a long Facebook Carousel:
Au bout du compte, on vous présente notre nouveau burger : l'XTRA LONG CHILI CHEESE.
What do you want now? A burger, right?
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