This Burger Is So Long It Won't Fit On One Social Platform • Creative Campaigns • WeRSM

On December 10th 2015, Burger King France revealed its new limited edition burgers: The Xtra Long Chili Cheese and the Long Chicken Bacon & Cheese.

As you can guess, these burgers are special because they are so…. long. So Burger King asked their agency, Buzzman, to come up with a special idea to promote them on social media.

Also Read: Burger King Makes You Cheat On The Whopper

It wasn’t the first time Buzzman had worked with Burger King France. They had already created the tallest ever burger on Instagram to celebrate the return of the iconic brand in France, back in July 2014.

This time however, to promote the new “long” burgers, Buzzman decided that they were so long, they could not possibly fit on one social media platform.

.@BurgerKingFR takes you on a social media journey, to discover its new burger.

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So, the new burgers have been introduced to the world, using every single platform where Burger King France is active: From Facebook to Twitter, From Instagram to Vine and YouTube before coming back to Facebook. It’s an amazing idea that will take you on a trip through the brand’s social presence, making sure it gets the publicity the new burgers deserve, and earn a few new followers across platforms.

It all starts on Facebook:

Now you can click or copy the links you will find in the post, or follow the journey by scrolling down.

Going to Twitter:

… toujours pas assez de place… Et 140 caractères ne suffiront pas.

On continue : https://t.co/c86yLhua7z pic.twitter.com/vTTKuP0XAi

— Burger King France (@BurgerKingFR) December 11, 2015

Then Instagram:

Le seul burger qui ne pourra jamais tenir entièrement dans un selfie. 👉🏽Pour voir la suite, cliquez sur le lien dans notre bio.

A photo posted by BURGER KING® FRANCE 🍔 (@burgerkingfr) on Dec 11, 2015 at 6:11am PST