Just over a year after it successfully became the first DIY brand to master Snapchat, Lowe’s is back at it, having hacked Instagram Stories with DIY videos in a tiny vertical room.
In 2016, Lowe’s had made headlines with its “Can You DIY On Snap(chat)?” campaign. This year, the DIY brand has done it again, but this time it “hacked” Instagram Stories.
The new campaign, led by BBDO, consists of 64 micro videos. Together, they form 35 seconds long Instagram Stories that show the transformation of a tiny vertical (of course) room, whose dimension match perfectly the Instagram window on your phone.
Here’s how one of the stories looks like:
This amazing campaign was born out of a creative hackathon hosted by Facebook Creative Shop.
You might also like
More from Instagram
Facebook Temporarily Disables Some Messenger And Instagram Features
Facebook has temporarily disabled some Messenger and Instagram features in response to new rules for messaging services in Europe.
Instagram Lite Android App Rolls Out In India
After shutting down Instagram Lite last May, Instagram is now rolling out a new lite version of its Android app …
Instagram Live-Streams Now Support Up To 3 Guests In India
Instagram has added an option for users in India to invite up to three guests to join them on Instagram …
Instagram Fundraisers Can Now Be Published Directly In Feed
Instagram Fundraisers will soon be available to create and share fundraiser events for nonprofits directly in Feed.
Instagram Brings Keyword Search To Six Countries
Instagram is upgrading search on its platform, letting users in six English-speaking countries make keyword searches.
Facebook Messenger And Instagram Add Disappearing Messages Feature
Facebook has announced a new 'vanish mode' on Messenger and Instagram that lets you send spontaneous messages that disappear automatically.
Instagram Announces Exclusive Post Malone Show On Watch Together
Instagram announced new show series with Post Malone - exclusively on Messenger and Instagram through Watch Together.
Instagram Adds Reels And Shop Tabs To Its Home Screen
Instagram is updating the design of its home screen for the first time in years to give Reels and Shop …
Instagram Expands Badges In Live To More Countries
After testing badges as a way for creators to monetize their Live broadcasts, Instagram is now expanding the feature to …
