Just over a year after it successfully became the first DIY brand to master Snapchat, Lowe’s is back at it, having hacked Instagram Stories with DIY videos in a tiny vertical room.
In 2016, Lowe’s had made headlines with its “Can You DIY On Snap(chat)?” campaign. This year, the DIY brand has done it again, but this time it “hacked” Instagram Stories.
The new campaign, led by BBDO, consists of 64 micro videos. Together, they form 35 seconds long Instagram Stories that show the transformation of a tiny vertical (of course) room, whose dimension match perfectly the Instagram window on your phone.
Here’s how one of the stories looks like:
This amazing campaign was born out of a creative hackathon hosted by Facebook Creative Shop.
You might also like
More from Instagram
Instagram To Launch Reels In India Following TikTok Ban
Reports show that Instagram could be amping up efforts to launch 'Reels' in India, following the ban of TikTok last …
Reels: Instagram Brings Its TikTok Clone To More Countries
After launching exclusively in Brazil last year, Instagram is now bringing 'Reels', its TikTok clone, to France and Germany.
Instagram Gives More Businesses Access To Shopping
Instagram has announced it's giving more businesses access to Instagram Shopping with new commerce eligibility requirements.
New Instagram Advertisers Will Not Need A Facebook Account
Users who will advertise for the first time on Instagram will not be required to have an associated Facebook account …
Instagram: You Probably Need Permission Before Embedding Posts
You should probably start asking for permission before embedding other peoples' Instagram posts on your website. Here's why.
Instagram Starts Rolling Out IGTV Ads
Instagram has announced the rollout of ads on IGTV, with the advertising revenue being shared with creators.
How To Create Or Join Messenger Rooms On Instagram
As of last week, Messenger Rooms are also available on Instagram. Here is how to create or join a Messenger …
Instagram Introduces Guides, A New Way To Discover Recommendations
Instagram announced Guides, a new way to easily discover recommendations, tips, and other content from creators, public figures, organizations, and …
Instagram Now Lets You Delete Up To 25 Comments At Once
Instagram has announced three new features that expand on its efforts to fight online bullying: bulk comment management, pinned comments, …
Instagram Makes Pinned Comments Available To Everyone