Just over a year after it successfully became the first DIY brand to master Snapchat, Lowe’s is back at it, having hacked Instagram Stories with DIY videos in a tiny vertical room.
In 2016, Lowe’s had made headlines with its “Can You DIY On Snap(chat)?” campaign. This year, the DIY brand has done it again, but this time it “hacked” Instagram Stories.
The new campaign, led by BBDO, consists of 64 micro videos. Together, they form 35 seconds long Instagram Stories that show the transformation of a tiny vertical (of course) room, whose dimension match perfectly the Instagram window on your phone.
Here’s how one of the stories looks like:
This amazing campaign was born out of a creative hackathon hosted by Facebook Creative Shop.
You might also like
More from Instagram
Instagram Introduces Guides, A New Way To Discover Recommendations
Instagram announced Guides, a new way to easily discover recommendations, tips, and other content from creators, public figures, organizations, and …
Instagram Introduces A New Sticker In Support To Small Businesses
Instagram is introducing a new sticker for Stories to "Support Small Business" that lets you promote your favorite small business …
New Design And Features Rolling Out In The Instagram Camera
Instagram Camera will now learn from you as you use it and will customize its menu for you - making …
Instagram Brings Its Donation Sticker To Live Broadcasts
Another tool for nonprofits to help them raise funds during the COVID-19 pandemic: The Donation Sticker is now available on …
Instagram Accelerates Work On Memorialization
Instagram is speeding plans for its new memorialization feature in light of COVID-19 to help support its community during this …
Photographer Loses Copyright Claim By Posting On Instagram
In what will be known as the "Mashable case," a New York judge has ruled that posting on Instagram gives anyone …
New Instagram Stickers To Help Small Businesses Survive The Pandemic
Instagram is introducing new stickers to help restaurants, and small businesses continue serving customers during the COVID-19 pandemic.
Netflix Teams Up With Instagram To Launch ‘Wanna Talk About It?’ Live Series
Netflix announced it's teaming up with Instagram to launch a new weekly live series featuring chats with celebrities about how …
Instagram Now Lets You Delete Up To 25 Comments At Once
Instagram has announced three new features that expand on its efforts to fight online bullying: bulk comment management, pinned comments, …