Snapchat is becoming a sexier platform by the day. Not only because it has some exciting new features coming up, but mostly because brands seem to have finally discovered how to use it properly. And as a result, we’re seeing some really cool campaigns lately.
In the US, Lowe’s are DIY retail specialists. Together with BBDO, they chose to use Snapchat for their new campaign, and have created a series of DIY projects dubbed “In a Snap”, that make users literally take part in the action.
Playing around with Snapchat Stories, and how you can tap your way through them, Lowe’s invites you on a series of interactive DIY lessons. You will have to hammer down nails, put up kitchen tiles, and maybe even put the kettle on if you have a done a good enough job of it.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
This is not the first time we see brands taking advantage of the “tap” interaction on Snapchat. But Lowe’s approach is amazing, because it is fun, and totally in line with their business. I love it. What do you think?
[wysija_form id=”5″]
More from Snapchat
Adidas Lets You Try On Its New Ultraboost 19 Sneakers On Snapchat
As part of the campaign for its new Ultraboost 19s, Adidas is allowing users on Snapchat to try on the …
Snapchat Launches ‘Solutions In A Snap’ Content Series To Help Advertisers On Its Platform
Snapchat has announced "Solutions in a Snap: Commerce," the first in a new content series where advertisers hear directly from …
Snap Is Working On A New Version Of Its Spectacles
According to various reports, Snap is working on a new version of its Spectacles photo and video-enabled smart-glasses - this …
