Snapchat is becoming a sexier platform by the day. Not only because it has some exciting new features coming up, but mostly because brands seem to have finally discovered how to use it properly. And as a result, we’re seeing some really cool campaigns lately.
In the US, Lowe’s are DIY retail specialists. Together with BBDO, they chose to use Snapchat for their new campaign, and have created a series of DIY projects dubbed “In a Snap”, that make users literally take part in the action.
Playing around with Snapchat Stories, and how you can tap your way through them, Lowe’s invites you on a series of interactive DIY lessons. You will have to hammer down nails, put up kitchen tiles, and maybe even put the kettle on if you have a done a good enough job of it.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
This is not the first time we see brands taking advantage of the “tap” interaction on Snapchat. But Lowe’s approach is amazing, because it is fun, and totally in line with their business. I love it. What do you think?
[wysija_form id=”5″]
More from Snapchat
You Can Now Unsend Messages On Snapchat
Snapchat has become the latest social platform to allow its users to "unsend" messages, with a new Clear Chats feature.
Snap’s Spectacles Are Now Available On Amazon In The US, UK, And Canada
Released in late April in the US, the second generation of Snap's Spectacles is now available in the US, UK, …
SeatGeek Integrates With Snapchat Allowing You To Buy Tickets Through The App
SeatGeek has now integrated with Snapchat, allowing users to buy game and concert tickets from teams and artists without ever …
