Snapchat is becoming a sexier platform by the day. Not only because it has some exciting new features coming up, but mostly because brands seem to have finally discovered how to use it properly. And as a result, we’re seeing some really cool campaigns lately.
In the US, Lowe’s are DIY retail specialists. Together with BBDO, they chose to use Snapchat for their new campaign, and have created a series of DIY projects dubbed “In a Snap”, that make users literally take part in the action.
Playing around with Snapchat Stories, and how you can tap your way through them, Lowe’s invites you on a series of interactive DIY lessons. You will have to hammer down nails, put up kitchen tiles, and maybe even put the kettle on if you have a done a good enough job of it.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
This is not the first time we see brands taking advantage of the “tap” interaction on Snapchat. But Lowe’s approach is amazing, because it is fun, and totally in line with their business. I love it. What do you think?
[wysija_form id=”5″]
More from Snapchat
Snap Will Let You Play in Games Using Your Bitmoji
Snapchat will soon let you play games with a character that looks just like you. How? By letting you use …
New Snapchat AR Lens Shows You What Climate Change Can Do
Snapchat has teamed up with the United Nations to help us get a glimpse at what will happen if we …
Snapchat Rebuilds Its App, Just For Android
Finally! Snap has released its new Snapchat for Android app that's been in development for over a year, rebuilt from the …
